American adults read an electronic book in the last year

USA Read Online E-book, One in five American adults read an online electronic book (On website book) in the last year, as gift giving sped the shift away from the printed book page, a Pew Research Center survey showed on Monday. In a sweeping survey of e-books' impact on reading habits, the Pew Research Center report said that four times more U.S. readers, or 15 percent, were reading Online e-books on a typical day now compared with less than two years ago. But when it comes to reading in bed, the verdict is split. Forty-five percent of those surveyed preferred e-books and 43 percent gave the nod to old-fashioned print. Lee Rainie, the head of the Pew Research Center Internet Project, which conducted the survey, said the results underscored huge cultural and publishing changes as people do more of their book reading online. "People's relationship to Online books is a central part of culture. So when that relationship is in transition like it is now, it's an interesting thing to mark," he said. The e-book industry has grown from $78 million in sales in 2008 to amount$1.7 billion in year 2011, according to Albert Greco, a Online book industry expert at Fordham University. He has estimated e-book sales will amount $3.55 billion in 2012. Forrester, a consultancy, has forecast that nearly a quarter of Americans will own an Online e-book reader by year 2016. With prices for top models below amount of $100, the readers "are a no-brainer for more and more consumers," it said in a report. Online retailer website Amazon.com Inc (AMZN.O) has about 65 percent of the e-book market, according to Cowen & Co estimates.

Pew Research Center poll found in February that 21 percent of Americans 18 and older had read an e-book in the previous 12 months, up from 17 percent in December year 2011. The jump was attributed to gifts of digital Online book readers and tablet computers over the holidays. People who use Online e-books are more voracious readers of Online books of all kinds, with 88 percent of those reading e-books in the previous 12 months also consuming printed books. They also are more likely to be under the age of 50, have some college education, Online training, student tutorial and live in households that make more than amount $50,000 a year. The most popular formats for Online e-book reading are on a computer and on digital readers such as Amazon's Kindle or Barnes & Nobles Inc's (BKS.N) Nooks, both at just over 40 percent. The survey was based on interviews of 2,986 Americans aged 16 and older conducted from November 16 to December 21. Other surveys were held in January and February. The work was underwritten by a grant from the Bill & Melinda Gates Foundation.

Source: Reuters India

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