University Queensland's Centre for Critical and Cultural Studies, Australia

World Wide Internet users are uneasy about websites collecting personal information on behalf of advertisers and how they might commercialize it, according to a survey, and marketing purpose. Mark Andrejevic from University Queensland's Centre for Critical and Cultural Studies @ Australia, conducted a phone survey of the attitude of more than eleven thousand people toward backdoor snooping by a advertisers. More than 90 per cent of the respondents supported regulations that would allow them to control the use of their personal information online and offline, said a Queensland's university Australia statement. They would like companies to be legally bound to notify people at the time when they are collecting personal information; to provide users with the ability to "opt out" of having their information collected; and to allow users to request their personal information be deleted. Andrejevic said companies like Facebook and Google had recently prompted privacy concerns about the ways in which they collect and use personal information for commercial base.

Google has announced it will combine user information collected from across the many different services it operates in the market, including its search engine, also gmail service, and popular online video site, YouTube, online training, edu tutorial sites. Major credit card companies have recently announced plans to use customers' purchasing data to target online advertisements, and marketing on internet. "In the online internet world, users are increasingly being asked to consent to the collection of detailed, personal information in exchange for access to online services and saleing data," said MrAndrejevic, who is the chief investigator of the Personal Information Project in australia. "But most of us have very little idea about what information is being data collected and how it's being used so we cannot provide informed consent," added MrAndrejevic. "Companies know more and more about us, but we know very little about what they're doing with that information," he said. "The more they collect, the less we know. There's a real imbalance in the way the digital economy works," MrAndrejevic said.

Source: CIOL Bureau

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