Dubai and the Middle East market

Nokia Mobile Manufacturer company plans to launch a 41 megapixel camera mobile phone in the Middle East market - but consumers face a longer wait before being able to buy 41 megapixel camera smart mobile phone eagerly anticipated Windows Phone. The Finnish Nokia company said the Nokia 808 Pure View phone will be available in the Middle East region by the end of June, priced at about United States dollar 600 (Dh2,203). The handset - which runs on Nokia's company existing operating system - is the world's highest resolution camera smart mobile phone, with a Carl Zeiss lens. "It will bring a professional-like imaging performance into your pocket," said Mr.VesaJutila, the head of smart mobile phones product marketing at Nokia. "Taking photos is one of the most frequently used features in the mobile phone," Mr VesaJutila said. "41 megapixel`s camera particularly true here in the Dubai and the Middle East market." Nokia company has faced tough competition from rival mobile brands Apple INC and phones running on Google's Android operating system. In a bid to stem its declining mobile phone market share, Nokia last year announced plans to incorporate Microsoft's Windows mobile Phone operating system into its high-end smart mobile phones. The company is rolling out this range - dubbed the Lumia - in the United States, with plans for other markets such as China. But Nokia said it was not yet ready to launch its Windows Phone range in the Middle East market. "We will launch when it's a market-beating proposition," said Mr.TomFarrell, the company vice president of Nokia Middle East, in reference to the Windows mobile Phone handsets.

Mr.TomFarrell said three factors must be addressed before the mobile launch of the devices in this  Middle East, region. "Today, Windows based Phone does not support Arabic language. So we won't launch until we have Arabic for the Middle East market," he said. "We want to build up local content for application with the Windows mobile Phone. [And] we want local service operators, local retailers and local partners to launch with company." Nokia is the world's number-one manufacturer of mobile phones. However, it is suffering from tough competition in the lucrative smart mobile phone sector. Its share of that market - which is currently led by Apple inc phone - stands at 12 per cent, having declined from 28 per cent in 2010, according to IDC. Mr.TomFarrell said Nokia company had seen growth in the number of applications downloads in Middle East region. "In the GCC area, it's for million [application downloads] per week, and we've seen 280 per cent growth year on year," Mr.TomFarrell said. "The Nokia store in Saudi Arabia has crossed the 100 million cumulative app download thres hold. "That puts us in the top ten in Nokia globally." Mr.TomFarrell added that social networking and communication applications were the most popular in Middle East region. "It's mostly around social applications, social networking, online video tutorial, chat and some religious applications," Mr.TomFarrell said.

Source: The National, UAE



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