Backed by strong sales growth in its home vertical market, Japanese digital imaging major Epson is aiming to reach 15 per cent market share this year, a senior company official said today."In 2009-2010 the sales contributed from home segment was four per cent, but it grew to 14 per cent last year (2010-2011)," Epson India, Division Head (sales and marketing) MrN Sambamoorthy on the sidelines of a Epson product launch. He attributed the growth in the home segment to customers opting for up-gradation to large screen entertainment. "That is the future sunrise industry...", MrN Sambamoorthy said, adding large number of consumers were evincing interest in 3D and interactive projectors. It was due to this reason the company has increased the projectors in the home segment from the present four to eight models. The size of the projector market, valued at Rs 520 crore, was growing at 22 per cent CAGR, Sambamoorthy said. Unveiling a slew of models under the home and office segment respectively, he said educational segment was continuing to dominate and it contributed to 37 per cent of total sales. Globally, Epson has about 22 per cent market share. The Epson company is also aiming to reach Rs 590 crore revenue from its printers business in india. The Epson projectors in the home segment launched today are priced between Rs 48,000 and Rs 1.1 lakh.
Source: The Economic Times
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