ASUS Core tablet - development-team during the designing phase of Transformer Prime

ASUS Technology has unveiled its long anticipated Eee Pad (tablet) Transformer Prime, paired and primed to Perfection, powered by NVIDIA Tegra 3. The impressive Eee Pad Transformer Prime is available with 1o.1" WXGA Glare (LED), focusing on user experience and aesthetics more than the previous offering. To develop this state of the art product, ASUS development team focused on 4 key incredible principles that guided the development-team during the designing phase of Transformer Prime. ASUS Technology first tablet to use the NVIDIA Tegra 3 Quad-Core CPU, the Transformer Prime browses the website and plays 1080p High definition video at blazing speeds. The Tegra 3 also empowers the Transformer Prime to deliver a gaming experience comparable to that of a game console. Tegra 3 enables up to 61 percent consumption. This translates into an industry-leading 12 hours of battery life for High definition video playback. The snappier response time and better multi-tasking high performance make the Transformer Prime a true smartmobile entertainment power house. During the ASUS tablet launch event, ITVAR NEWS approached the veterans felicitating the event. ITVARNEWS enquired with Vishal Dhupar, MD, NVIDIA, Asia-South to take an insight about the much hyped Tegra 3 quad-core processor. Giving us an insight about the same, Vishal Dhupar said, “Tegra 3 was announced earlier this year and is 5x Tegra 2, consumes lower power, 3x faster GPU, with stereo 3D and the good thing with quad core is that it enhances battery duration.

We also approached Alex Huang, Managing Director, Systems Business Group, ASUS Technology Pvt Ltd (India). On being asked about the kind of market share anticipated, Huang informed that ASUS Technology is targeting a market share of 15 percent- 20 percent in tablet segment. When we further enquired that when can we expect the entry of entry level tablets and what will be the price band, he said, “In the first half of this year itself, entry level tablets are expected and the price band will be between INR. 15,000- INR. 20,000”. Mentioning about the unique features of the newly launched asus tablet, he said, “The new offering distinguishes itself from the sea of tablets with its aggressive pricing and an optional accessory that easily transforms it into a notebook. The preface of ASUS Transformer Prime is a vivid proof of fundamental transformation that asus tablets are ushering in the personal computing space. It is packed with the security, responsiveness, and other exciting features, that deliver on the promise of being prime and to offer the most c0mplete and satisfying c0mputing experience”.

Apart from this, ITVARNEWS was also keen to bring to its readers about the kind of marketing initiatives that ASUS is taking for the product. So for this, we took forward our query to Unaez Quraishi- Sales and Distribution Director- System Business Group, ASUS Technology (India). Regarding this, he said, “As far as marketing is concerned, we have fifty stores having volunteers volunteering prime in stores. We will be starting a campaign for this, which will be starting this weekend and will continue till next weekend across country”. On being enquired about the sales expectations, he further said, “Last year in 2011 we had a 5 - percent market share and we are looking for a 20-percent market share this year. Moreover, we want to be among top 3 players in this space”.

The Transformer Prime is equipped with the most advanced Technology CMOS sensor and a big design to ensure sufficient light exposure and the ability to defocus the background and put emphasis on the object, making your photos bright and clear. With the high speed auto-focus and color enhancement design, the Transformer Prime can capture a clear and vivid image. The Transformer Prime offers a choice to enjoy both notebook mode and tablet mode with the optional mobile dock. The smartmobile dock offers a full new QWERTY keyboard with touchpad and USB port, while also extending battery life to an incredible eighteen hours for all day computing on the go. tablet Battery life is measured under power saving mode, playing 720p video playback and Brightness of 60nits, default volume with headphones. Transformer Prime comes with google Android Honeycomb 3.2 OS, which can be free upgraded to Android 4.0 Ice-Cream Sandwich; it is a revolutionary operating system specially designed and optimized for tablets, and enables users a full web experience for on-the-go website browsing, communicating and casual computing. Supporting Adobe Flash player and the ever growing google Android Market, entertainment is a finger swipe away. The convenient ASUS Technology also allows users to easily launch software, manage content and access online services and connect devices with a few simple taps. The Eee Pad Transformer Prime will be available in India at a price (tablet cost) point of MRP INR 49999/-.