USA Website companies to more effectively ads to consumers

Facebook Inc plans to introduce new technology real time bidding for advertising on its website facebook.com, a technology used by Google Inc and other Website companies to more effectively ads to consumers in the Market. The real time bidding service, Facebook Exchange, will let advertisers reach specific types of facebook website users on the social network based on their internet browsing history, Annie Ta, a company spokeswoman, speak in an interview on  last week. Real time bidding Prices will be based on the cost per thousand website viewers and spots will be sold via thirdparty advertising technology partners. 

Real time bidding will debut within weeks, A company spokeswoman said. Facebook website operator of the world’s largest social network, has tumbled 28 per cent since its stock market debut last month, a decline caused in part by concern that ad revenue growth isn’t keeping pace with surging membership. The Menlo Park, California United States of America based company, with more than 900 million Website users worldwide, brought in Amount$ 3.15 billion from advertising last year and has introduced mobile advertising and other services to boost online advertise sales. “Facebook’s website been having challenges coming up with effective real time bidding advertising,” said spokeswoman Debra Aho Williamson, an analyst at NewYork United States of America based EMarketer Inc. The company “is hoping to use that inventory on the Website -  right side of the page to deliver advertising that is more focus,” spokeswoman said. 

With Facebook Exchange, marketers will be able to target online website and mobile user who have perused certain kinds of websites in the past based on cookies, or small pieces of code, that can track activities on the Website. For example, users who have visited travel websites to research trips to Hawaii USA may later see a promotion on Facebook about hotels in Hawaii USA.

An increasing portion of display advertises sales on website are driven by this type of technology. Real-time bidding advertise will account for about $5.08 billion on website, or 27 per cent, of the projected $18.9 billion to be spent on U.S. online display advertise in the US in year 2015, according to providing insightful fact based IT researcher IDC(Corporate Headquarters 5 Speen Street Framingham, MA 01701 USA). Last year, realtime bids generated Amount$1.07 billion, or 9.8 per cent, of display advertisessales. Facebook’s shares rose 0.9 percent to $27.51 at 9:47 a.m. in New York USA. The stock began trading at $38 on May 18. The company’s technology advertising partners for selling advertises based on user browsing patterns include TellApart Inc., Turn Inc, Triggit, DataXu Inc, MediaMath Inc, AppNexus Inc, The Trade Desk Inc and AdRoll.com website, Ta said. Facebook has started placing cookies on the Internet browsers of its members, which will be used by its partners to identify members of the social network website, Ta said. While there isn’t a way to opt out of this tracking on Facebook’s website, the outside vendors will give users an opportunity to block cookies on browsers.

Facebook on website new Real time bidding process is designed to help online internet advertisers deliver more time sensitive product messages. For example, if a sports apparel company wanted to reach fans on Facebook website in the moments after the last sport game of the National Basketball Association Finals, they could prepare ads that highlight the Miami Heat and the Oklahoma City usa Thunder and choose which one to run depending on the outcome of the National Basketball Association game. 

Advertisers now target users on Facebook website based on the interests they list in their profiles advertising the pages they “like” on the website. The company will continue to offer these advertising, and such interests won’t be used as part of the real time online bidding exchange, Ta said. As its stock declines amid concerns about sales growth, Facebook inc @ usa has been working to show advertisers that its website is an effective way to reach customers. Earlier this week, the company and researcher ComScore Inc said in a joint report that ads on the social network encourage users to buy products in stores and online. 

Users who saw unpaid marketing messages on the social network about Starbucks Corp bought an item at the coffee chain within four weeks 38 percent more often than those who didn’t, said Andrew Lipsman, vice president of industry analysis at ComScore. In a separate study last week, a Reuters/Ipsos poll showed a minority of users being influenced by ads. Just 1 in 5 people on Facebook have bought products because of advertising or comments they saw on the website, that poll found.

Source: Business Standard