The size of China's search engine market hit 5.53 billion
yuan ($877 million) in the first quarter of 2012, according to new statistics.
The figure represents a 70.4 percent year-on-year increase, but a 4.7 percent
decline compared to the last quarter of 2011, showed the statistics from
Analysys International, a Beijing-based tech and internet information provider.
Dong Xu, an analyst with the firm, attributed the quarter-on-quarter decline to
the traditional seasonality of Internet use. Thanks to its good overall
performance, however, the keyword section has attracted steady advertising
budgets, Xinhua quoted Dong as saying. Keyword advertising also meets the needs
of brand marketing with advertisers, who are gradually recognizing its
promotional value. Therefore, China's search engine market will keep a stable
development, he added.
Source: Silicon India
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