China based company Sina Weibo www.Facebook.com website

Microblogging real identity rules to be imposed on China's Weibo are likely to make the country's most popular microblogging platform more alluring to advertisers, as China based company Sina Corp seeks to start generating revenue from its product later this year. On Friday, Beijing-based users on Weibo will need to be registered with their real identities in order to post online. Other major cities, such as Shanghai and Guangzhou in china country, are expected to adopt similar rules. Analysts said the move was unlikely to cause a steep drop in user engagement and may actually see an up tick in advertiser interest in idea, as the identity rules would weed out spam accounts and give China based company Sina precious user information that could turn the platform into a money-spinning crown jewel. "It's not going to have a major impact on user engagement because there's nothing else that does what this platform does in real time," said Shanghai-based marketing consultant Mrr.T.R. Harrington.

"From an advertising targeting perspective Weibo has the potential to become much more valuable in the market," Harrington said. Weibo, dubbed the Twitter website of China, allows users to post short messages, gather fans and follow other users. It is valued up to $4.5 billion by analysts, compared to Twitter that is valued at $8 billion based on its latest round of financing. Information technology China's online advertising market rose 57 percent to 51.2 billion yuan last year, surpassing traditional newspaper advertising, according to Beijing-based consultancy iResearch. China based company Sina was the fourth-largest advertising platform after Baidu Inc, Google China and Taobao.
The new regulations, which require users to pass personal information to China based company Sina, could empower the firm to target users with advertising and to collect useful data on them, analysts said. China based company Sina on Monday estimated that 60 percent of its 300 million users of Weibo users would have registered their real identities by the deadline. Harrington said he estimates that new rules could see a pent up demand for big brands to advertise on Weibo. "If I could tell all my customers tomorrow that they could buy their brand keywords on Weibo, they will buy them immediately," he said. Chief Executive Charles Chao said in an earnings call last month he expects to start monetising Weibo effectively in the second half of the year through advertising. The real-identity rules would also make it harder for spam accounts to operate. Chao told local media late last year that China based company Sina recently removed tens of millions of spam accounts. When the real-identity rules were announced by the Beijing city government on December 16, China based company Sina shares plunged to its lowest in 15 months on concern that the rules would neuter discussion and engagement on the lively platform.

The China based company Sina said during the earnings call that the rules would have a negative impact on user engagement but analysts said the rules would not affect the platform's popularity in the medium to long term. "I would expect it to trend down just a little bit but probably not dramatically," said Michael Clendenin of RedTech Advisors. China has repeatedly criticised microblogs for spreading what it calls unfounded rumours and blocks social networking sites such as www.Twitter.com website and www. Facebook.com website citing the need to maintain social stability. "The vast majority of users are not publishing sensitive information, they are using it as a documentation of their daily lives," said Sam Flemming, founder of Shanghai-based social media consultancy CIC. "I don't see that this would really impact their use of the platform," Flemming said.

liferay portal developer - video game developer, Hire Liferay Developer

Cloud Computing JOB in the cloud computing industry is growing so rapidly that there aren't enough qualified workers available to fill the positions, according to an analysis of hiring trends by Wanted Analytics. There were 5,000 jobs RESUME posted online related to cloud computing technology in few year, a 92 percent increase from the same month last year and a more than four times increase compared to 2010. "With the demand for cloud computing skills growing so quickly in the market, the gap between hiring demand and talent supply across the United States is getting larger and causing more difficulties in sourcing candidates in the market, Wanted "Hire Liferay Developer"" the report said.


Most of the cloud computing jobs are from service providers, with VMware posting the most cloud computing jobs last month with 360, according to Wanted Analytics. Microsoft corporation had the second most with 230, while Amazon inc www.amazon.com, U.R.S. Corp., and Google rounded out the top five. Cloud computing jobs in the highest recourse demand are technical skills, such as software development engineers, systems engineers and network administrators. About a quarter of the job postings sought candidates with cloud computing knowledge, but it's not just technology jobs that employers are looking to fill. The leading non-technical jobs where cloud computing skills were desired included marketing managers, sales managers, management analytics and financial analysts. Those are for jobs in marketing cloud computing IT services, or marketing a cloud computing based offering, says Mr.CarolynMenz of Wanted Analytics. San Jose is the top metropolitan market for cloud computing jobs, with more than 900 cloud resume postings online in last month, up 144 percent compared to the same month last year. Seattle, Chicago, Washington D.C., San Francisco, L.A. and New York City are other hotbeds for cloud computing jobs. San Francisco is the toughest place for Cloud computing seeking employers to hire, Wanted Analytics found. It took businesses in that market eight weeks to fill a position, which the firm said suggests there are not enough talented workers to meet the job demand. In middle-market regions, such as Tuscon, Ariz., Madison, Wis., and Charlottsville, Va., it took only 5.5 weeks to fill a cloud computing related job, which is faster than the national average, Wanted Analytics found. Cloud computing service is one of the hottest industries Wanted Analytics tracks. The firm uses job postings from online job search engines, corporate pages and other means to analyze job posting trends. Hire Lifeary Developer Most Deman In The Indian Market and US Market the report said. Also highest Demand for video game developer rose 40 percent compared to last year during the two months ending in March, increases demand in java based technology liferay portal developer in the market And other Demand for privacy officers increased 56 percent in the first quarter of 2012 compared to the last year and robotics online job postings were up 44 percent year-over-year in January.

Jobs in Web Design / HTML / Web Development In IT Professional : Java, Liferay, J2EE, Alfresco, .NET, ERP, CRM, SAP, Siebel, Peoplesoft, Jbpm, SQL Server, Oracle, ROR, Informix, Sybase, DB2, MySQL, PHP, Drpal, Joomla, Magento, Perl, AJAX, Zencart, HTML, Tibco, Webmethods, Oscommerce, MQ Series, Android, iphone developre, Symbian, Website designer, J2ME And many more in this market

The process called 3D object Printing - Autodesk

Gonzalo Martinez's overheating gasoline scooter needed better ventilation parts. He designed the parts on his home computer that night and hit "Print" for his office printer. When he went to office the next morning, the two parts -- a turbine fan and the cover housing of the scooter's ventilation turbine -- (printed in ABS plastic) were waiting at his office printing station. He put them into his scooter and had his scooter running, without the hassle of visiting a mechanic. Gonzalo Martinez's behaviour might not appear surprising; he is after all director for strategic research, Office of the CTO at design software behemoth Autodesk. But it hints at the very near future when not just design buffs like him, but anybody will be able to manufacture an unimaginable variety of things on demand. The process called 3D Printing -- originally known as Additive Manufacturing -- is not very different from printing a digital document from your home. Only here, a 3D object is the 'printout'. Instead of ink on paper, layers upon successive layers of materials (like plastics, rubber and titanium) are put together to create the object.

This week, a revolutionary nano racing car, four times the width of a human hair, was created in minutes, thereby hitting a new high in high-precision printing of nano scale structures. On a more humble scale, students can print 3D models of their rocket designs and test these like aerospace engineers would. Scientists can get a more comprehensive understanding when they see how molecules reach out to each other in 3D versus in 2D, consequently exploring and creating in completely new ways. Companies can make not just prototypes, but product parts, quickly and on-demand, thereby saving time and money. German auto giant BMW for instance, saved 58% in costs and 92% in time by manufacturing its jigs and fixtures with Stratasys' -- one of the world's largest manufacturers of 3D printers -- 3D printing technique instead of traditional CNC machining techniques. Highly customised design for each part has even greater implications in aerospace. The US Air Force is building many such 3D printed parts for its UAVs. Arguably the most revolutionary benefits of 3D printing though, will come in medical applications simply because no two person's body parts are identical. So hearing aids can be designed and printed exactly for a certain person's ear canal, consequently improving comfort and effectiveness. Bone implants can be printed to an accuracy hitherto only imagined.

"Within the next five years, we will have the ability to make 3D printed body parts like bone scaffolds," says Jeffrey De Grange, VP Direct Digital Manufacturing at Stratasys. Developing artificial organs is the most talked-about possibility of this emerging technology. Experts like Nima Samidi, a senior analyst at research firm IBIS World, estimate that the bioprinting of organs like livers will take off in the next 10-15 years. Companies like Organovo and Invetech have already built 3D printers to layer human cells and print any type of a desired 3D pattern. When further developed, these tissues could create blood vessels and hopefully, organs! Millions battle life-threatening complications in medical therapies and these solutions could save their lives. Because the parts would be built specifically for that person, the hope is that several complications of regular transplants will be bypassed as well.

Equally revolutionary would be to manufacture parts on demand in zero gravity, in outer space. Silicon Valley-based startup Made in Space has built and tested a 3D printer to do that, aboard the International Space Station (ISS) in 2014. "It's difficult to anticipate what we are going to fix because you don't know what is going to break. But the great thing about 3D printers is that whatever breaks, you can fix it in a day!" says Made in Space CEO Mr.AaronKemmer. He recalls how an ISS experiment box's connectors had broken. New connectors were sent up from Earth and took several months and several millions of dollars in tests just so that the parts could survive the launch. Instead of planning for every possible situation -- which is the current attitude in space missions and is incredibly expensive -- materials could be carried on board and designs of parts needed could be printed as necessary. This would be especially helpful on long missions like going to Mars or asteroids, where things are bound to break all the time.

Of course, all of these developments will radically change manufacturing as we know it. Manufacturers will be able to make complicated and unique items in just the quantity needed reducing waste, lowering costs and increasing flexiblity and efficiency. But 3D printing has to overcome several limitations, the most crucial being the limitations of materials. Today objects can be 3D printed in approximately 70 materials only. At the commercial manufacturers' level, new certifications and quality standards would accordingly need to be established. At the consumer level, as artworks get replicated, copyrights can become serious concerns. IBIS World projects that the 3D printing industry revenue will grow to nearly $3billion by 2016. While aerospace and medical applications will be key drivers experts believe that in spite of all of these revolutionary applications, mass consumer applications will be a big push as well.

"People will be able not just to make things but to manufacture uniqueness. It will open the imagination!" says Gonzalo Martinez. Today consumers are availing of print-to-order communities like Shapeways to print iPod Nano bracelets, tomorrow as materials rise they could print the working iPod itself. "Once people can produce customized products very quickly, it will change the way people look at manufacturing," says Samadi. "Moreover, traditional manufacturing companies too, will eventually develop niche customized products for the masses." Autodesk for instance, has a free consumer design software called 1234D. Consumers can print their designed objects on their home 3D printer or Autodesk connects them to services like TechShop, Ponoko and Shapeways that can. Although relegated primarily to hobbyists and artists right now, experts believe that it's only a matter of three to five years before the prices of 3D printers drop and these become as common inside homes as regular printers. Commercial 3D printers from Stratasys cost between $50,000 and $400,000. But Makerbots' consumer 3D printers cost about $1,200. And printer giant HP has some in the pipeline as well. "Every two weeks a company approaches us saying that they have made a 3D printer and how we can collaborate. The moment some of these companies hit at a consumer level, volumes will expand dramatically and 3D printing will become the next wave of the digital revolution," says Gonzalo Martinez.

Datawind Tablet development company india

A faster Aakash Indian Tablet, upgraded version of Aakash tablet - touted to be the world's cheapest - would be launched in April without hike in price in india, Human Resources Development



 




Minister Mr.KapilSibal said today. Mr.KapilSibal said during Question Hour in Lok Sabha that Datawind Tablet development company will supply one lakh high speed tablets with a longer battery life and better screen. " Upgraded version higher specifications which include 7OO MHz Cortex A8 processor, 32OOm A H battery with III hour usage time and a capacitative touch screen have been necessitated to overcome the initial difficulties observed in the tablet devices," Human Resources Development Minister Mr.KapilSibal said.




 





 The 1st phase of one lakh tablets were targeted for students in higher technical education institutions so as to further ascertain technical feedback on its operation and usability, the Mr.KapilSibal said. To demands from members for extending the distribution of tablets to school students (Trainee), Human Resources Development Mr.KapilSibal said the same would be made available when the proposed National Mission of Education through ICT for Schools got necessary funds. Human Resources Development Minister Mr.KapilSibal said once the production capacities are built up, norms for distribution with an aim to prioritise empowerment of students, especially from disadvantaged and marginalised sections of society, through this low cost access-cum computing device would get developed.

Advertisements on Bank ATM Machine in Australia and US

It may now take more time for you to get money out of an Bank ATM Machine. ATM Cash machines may now play advertisements before you get your banknotes. ATM Advertisements idea is being trialled in Australia after the US and customers are being warned they may get caught in a cash machine queue for your Money. ATM user watch a quick commercial first, the transactions could be made for free by bank, the Daily Mail reported. American company Free ATMs NYC rolled out the concept last year and millions of users have got "fee-free" withdrawals by watching commercials for up to 30 seconds advertisement. In Australia, consumers have to pay charge starting from over $1 for withdrawing cash from an without advertisement ATM if they use a machine that is not linked with their bank.

Google OS “Android” tablet United States

Here is some good news for Google OS “Android” user, just in time after the successful launch of the latest Apple iPad device in the market, Apple iPad With Android OS. In a matter of III years, Google Android OS based slates would lead the Mobile market, reckons a new study by IDC. Apple shipped 15.4 million iPads in the fourth quarter of current year, up from 11.1 million in Q III. The Apple inc company had 54.7 pe rcent of the worldwide tablet market in Q IV, down from 61.5 per cent in QIII, the IDC report says. So, Google Android based devices are naturally bound to gain from Apple iPad's fall. "As the sole vendor shipping iOS products, Apple will remain dominant in terms of worldwide vendor unit shipments," said IDC analyst Mr.TomMainelli. "However, the sheer number of vendors shipping low priced in the market, Google Android based tablets means that Google's OS will overtake Apple's OS in terms of worldwide market share by 2015." It's not all over for the Apple iPad, though. The iOS, on which Apple iPad runs, would remain the market leader through 2016 and beyond as far as revenues are concerned, said the IDC report. A major reason attributed to the shift in trend is Amazon's $199 Kindle Fire tablet in the mobile market.

Amazon.com Inc. (e-commerce web Portal) widely reported entry into the media tablet information technology market with a $199, 7-inch product seemed to raise consumers' awareness of the category worldwide, despite the fact that the Fire tablet shipped almost exclusively in the U.S. in the IV quarter," said Mr.TomMainelli. The online retailer shipped 4.7 million units of its Kindle Fire tablet, enough to take second place with 16.8 per cent of the worldwide Tablet market. The Fire's success was the driving force behind Google Android's market share rise: up from 32.3 per cent in the third quarter of 2011, to 44.6 per cent in the IV quarter of 2011. Samsung's electronic share grew slightly from 5.5 per cent in Q III to 5.8 per cent in Q IV. And while Barnes & Noble increased its tablet shipments, its market share actually slipped in Q IV to 3.5 per cent, down from 4.5 per cent. In the IV quarter of 2011, worldwide tablet shipments rose 56.1 per cent to 28.2 million units – a 155-per cent increase from Q IV 2010. Strong consumer demand has led IDC to bump up its 2012 tablet shipment forecast to 106.1 million tablet pieces, up from its earlier forecast of 87.7 million in next year.

Telecom Tower Infrastructure Company India

Indus Towers Company will now spend less, as the telecom tower infrastructure expert company is shifting focus from building more towers to adding more clients with company. Indus Towers chief executive officer MR.B.S.Shantharaju said on Wednesday that the company’s capital expenditure would be at least 40 per cent lower this year, than it was in the last two years. This would be completely funded by internal accruals. “We will be adding more towers, but not like we did three years ago,” he said. “The game is not about increasing the number of towers; the game now is to get more tenants on existing towers.” The company, he added, is not interested in acquiring towers to enhance its portfolio. Indus Towers is a joint venture between the country’s top III telecom operators, Idea Cellular company, Bharti Airtel, and Vodafone telecom. Ever since telecom tower infrastructure sharing was permitted, Indus Towers company expanded fast — and now has 110,000 towers across 16 circles In the country. Indus now expects growth to come from increased infrastructure utilisation and hence more tenancies. “Many areas still have single operators, and there is opportunity,” said MR.B.S.Shantharaju. The company expects its tenancy ratio to go up to 2.25 in the next three years from current 1.95. Their tenancies do not include the extra business Indus Towers company has bagged due to increased opportunities in the form of 3G rollouts by indian telecom operators in the market.

India Technological innovation solution, which is underway like wimax rollouts expected this year along with continued expansion of 3G coverage, is yet another opportunity for Indus Towers company India. Mr.BimalDayal, chief operating officer of Indus Towers, said consumers now use the mobile phone for a lot more activities than they did 5 years ago in the telecom market in india. “Earlier it was only voice, now they are using it for data,” Mr.BimalDayal noted. A recent move by the Supreme Court of INDIA to cancel 122 licences issued in 2008 has seen a few of them exit the business. But that does not seem to have spoilt the party for Indus Towers company, which is getting 86 per cent of its business from its three promoter companies. “The impact on us is minimal,” the MR.B.S.Shantharaju said, without giving anymore details. Competition in the telecom tower sector which has been a cause for concern too seems to have stabilized. Indus Towers Company does not expect any more new competition to come into the already fragmented market. “From the entry level in country,” MR.B.S.Shantharaju said, “there is nothing much left where someone else can come. That stage has gone.” The company announced an initiative to reduce the usage of diesel to run towers, by using methods like electric batteries besides solar- and wind-based electricity to power them up. The Indus Towers Company has already made 8,000 sites diesel-free, and plan to take this number to 20,000 in a current year. It will also pass on a part of the saving in operating expenditure to the company clients. “This will make us more competitive,” said chief operating officer - Mr.BimalDayal.

Liferay 6.0.6 Plugins Development - Eclipse IDE

Public Training | Self Pced Training | Corporate Training

Webinar

March 16, 2012

Liferay 6.0.6 Plugins Development Using Eclipse IDE

This session will cover various liferay 6.0.6 plugins development using the Eclipse IDE, deploy and run the plugins through the IDE. In plugins development we will cover portelt development, theme development and layout develoment. Through this webinar you will also learn the use of AUI tag.

E-mail : mustufa.rahi@attuneuniversity.com | Cell : +91-9099912992 © 2012 Attune University All Rights Reserved

American multinational corporation - Microsoft Corporation

Microsoft Corporation American multinational corporation today released six security updates that patched 7 vulnerabilities, including a critical Windows bug that hackers will certainly try to exploit with a network worm, according to researchers group. "This is a pre-authentication, remote code bug," said Mr.AndrewStorms, director of security operations at nCircle Security, referring to MS12-020, the one critical bulletin today and the update that he, other group researchers and even Microsoft Corporation urged users to patch as soon as possible. "It will allow network execution without any authentication, and has all the ingredients for a class worm," said Mr.AndrewStorms. "I'm particular spooked by this one," said MR.JasonMiller, manager of research and development at VMware. "Hackers want [vulnerabilities] that don't require authentication and are in a part of Windows that's widely used. I guarantee that attackers are going to look at this closely." MS12-020 patches a pair of bugs in Windows' Remote Desktop Protocol, a component that lets users remotely access a PC or server. Remote Desktop Protocol is frequently used by corporate help desks, off-site users and IT administrators to manage servers at company data centers and those the enterprise farms out to cloud-based service providers like Amazon and Microsoft. The critical vulnerability, dubbed CVE-2012-0002, could be exploited by an attacker who simply sends specially-crafted data packets to a system with Remote Desktop Protocol enabled, said Microsoft Corporation. "Absolutely, this will be very attractive to hackers," said Mr.AmolSarwate, manager of Qualys' vulnerability research lab, echoing Storms and Miller. "It doesn't look like it's that complicated to come up with the code sequence [to trigger the bug]."

Microsoft raised all its usual flags, and more, for MS12-020, tagging it with an exploitability index rating of "1," meaning it expects reliable exploits to appear within 30 days, and ranking the update as the one to patch before all others. In a post to the company's Security Research & Defense (SRD) blog, Suha Can and Jonathan Ness, a pair of Microsoft Corporation engineers, went even further. "[We] strongly encourage you to make a special priority of applying this particular update," said Can and Ness. Ideally, customers will quickly apply the patch, but Microsoft Corporation also offered a temporary workaround. The workaround, which Microsoft automated using its Fix-it support tool, adds another layer of security by requiring Network Level Authentication, or NLA, to force authentication before an Remote Desktop Protocol session begins. The Fix-it tool applies to Windows Vista, Windows 7, Server 2008 and Server 2008 R2. Windows XP and Server 2003, however, do not support NLA; for the former, Microsoft's released an additional Fix-it tool that adds NLA support to Windows XP ServicePack III (SP-3) desktops and laptops. Links to the Fix-it tools can be found on the SRD blog. Several researchers applauded Microsoft's workarounds, in large part because unlike the patch, they don't require a system reboot, which may make server administrators skittish about applying MS12-020 itself. "NLA a really good option," said Mr.WolfgangKandek, chief technology officer at Qualys. He and others expect that many Microsoft customers will enable NLA first, then later patch the vulnerability by deploying MS12-020.

"It's going to be enough to mitigate the first wave of attacks," argued Storms, of enabling NLA. Storms and Miller agreed that that first wave will be, as Miller put it, a "scattershot" style attack where hackers use search engines and port sniffing to find as many Remote Desktop Protocol -enabled machines as possible. Later, targeted attacks aimed at administrators' PCs -- which they use to remotely manage their companies' data servers -- or those launched from bots already inside a network, seem likely. Microsoft Corporation downplayed the threat to some degree, saying both in the MS12-020 bulletin and in the SRD blog that Remote Desktop Protocol was not turned on by default in any supported version of Windows. Miller thought that was misleading. "I'm a little concerned that Microsoft is implying that Remote Desktop Protocol is not commonly used," said Miller. "It's used by server administrators and help desks.... It's a really good technology ... and enabled on a lot of corporate networks." Storms pitched in as well. " Remote Desktop Protocol is the way to remotely manage your servers," said Storms. "Let's be honest, it's enabled more often than not, and [switched on] on virtually every server." "It's unfair to say it's not really widely used," added Miller. "I use it to connect to 40 to 50 machines a day in my job." Because of what the experts said was the wide use of Remote Desktop Protocol, they thought Microsoft underplayed the severity of the vulnerability. "They're making a call to action, but without raising too many red flags," said Storms. "They're trying to get across [that this is significant] without saying it's doomsday." Mr.WolfgangKandek wished Microsoft Corporation had a deployment priority higher than "1," the ranking the company assigned MS12-020. "This is more a '1+,'" Mr.WolfgangKandek said.

The biggest unknown is how fast hackers will figure out how to exploit the vulnerability, and thus how quickly Windows users will face attacks. Mr.WolfgangKandek, Miller, Storms and Sarwate couldn't agree on a timeline, but all thought that active exploits would be in circulation quickly. And even if they're not, there have been threats that wreaked havoc weeks or months after a Microsoft patch. "I don't want to compare this to Conficker," said Miller, talking about the worm that infected millions of Microsoft Corporation Windows PCs in late 2008 and early 2009. "But that did its worst 1 month, 2 month after the patch [of the exploited bug]." Miller had a point: Although Conficker first appeared just 11 days after an October 2008 emergency, or "out-of-cycle" update, it only gained traction in January 2009, and peaked with a media frenzy three months after that. Microsoft Corporation also released three other updates for Microsoft Windows, and one each for VisualStudio and Expression Design, but the experts said they were small potatoes compared to MS12-020. "It's all about Remote Desktop Protocol today," said Storms. "Either enable NLA or install the patch ... today." March's six security updates can be downloaded and installed via the Microsoft Corporation Update and Windows Update services, as well as through Windows Server Update Services.

New Generic Top Level Domains hyderabad

New Generic Top Level Domains, With nearly 2.09 billion global users and 100 million users in India, the Internet has come to play a central role in our social and economic lives. We use social networking to keep in touch with friends and family; we use search engines to locate information; we shop, bank and arrange vacations online. The Internet’s pervasiveness can make us wonder how we went about our daily lives before the existence of this medium. Just like every major invention before it – the telephone and automobile for example, the Internet too has evolved and changed over the years. The year 2012 will be significant as it is remembered for one such profound change - the introduction of new generic Top Level Domains that are set to revolutionize the domain name addressing system as we know it. The world has been familiar with New Generic Top Level Domains and country code Top Level Domains. Top Level Domains are the collections of Internet real estate and are represented by the characters on the right side of the “dot” in a domain name. Example: .com, which is the most popular g Top Level Domains in use today while examples of cc Top Level Domains include .in, .ru, .au among the approximately 250 cc TLDs that exist. This structure of the domain name space as we know it today is poised to undergo a profound change with the launch of new g Top Level Domains. New g Top Level Domains are a result of a recent approval by the Internet Corporation for Assigned Names and Numbers to expand the number of gTLDs. Under the program, applicants and/or entities themselves can define their gTLD which could be a brand, community, geography or a generic term. For example, a business could apply for its own new New Generic Top Level Domains such as “.yourcompany”. With the launch of new g Top Level Domains s, the Internet’s naming system will be limited only by the human imagination. Internet address names will be able to end with almost any word in any language using any script.

New gTLDs will offer organizations, cities and communities around the world with unprecedented opportunities to acquire their very own new g Top Level Domains to market their brand, products, community or cause in new and innovative ways. New generic Top Level Domains will change the way people find information on the Internet and how businesses plan and structure their online presence. New gTLDs are expected to be organized across four main types – Geographic: Geographic gTLDs may enable cities and regions to promote greater recognition of their area, potentially generate additional revenue, and better serve constituents. Example of a geographic generic Top Level Domains is “.hyderabad”. Brand Brand generic Top Level Domains may provide an excellent opportunity for corporations to secure their online namespace. A Brand generic Top Level Domains — for example, ".yourcompany" — could potentially provide a means for brand owners to create new ways to extend their trusted brand and services to partners, resellers, and customers, enhance brand trust and protect their brands and trademarks.

Consortia of like-minded organizations that share common missions, goals, and challenges may wish to apply for Community generic Top Level Domains to better promote, protect, guide, and serve their communities.

Forward-thinking organizations and innovative entrepreneurs are likely to apply for generic term generic Top Level Domains so that they can pursue new business opportunities or build their online presence. Examples of generic generic Top Level Domains include ".internet" or ".food".

The Internet Corporation for Assigned Names and Numbers application period opened on January 12 this year and applications are now being accepted. The application period is expected to close April 12, 2012, and once it is closed anyone who missed the application deadline will have to possibly wait more than a year before another application window opens. Internet Corporation for Assigned Names and Numbers will process all the applications, address any disputes and then add the generic Top Level Domains that have been approved to the Internet Root, enabling any second-level domain names registered on that domain to go live, sometime in the latter part of 2012 or early 2013.

Given the timelines for application, it becomes critical for potential applicants to develop their own strategy of how a new generic Top Level Domains can extend their brand, community or city, while considering the cost-benefit and IP risk analysis of engaging in the new generic Top Level Domains program. Taking a fully informed decision of whether they wish to be a first mover or a follower regarding their own potential new generic Top Level Domains is critical for applicants at this stage. Applicants for any new generic Top Level Domains will be required to demonstrate organizational, operational, and financial capability. The complexity of the application process may necessitate working with an experienced registry service provider. As the world’s largest registry, Verisign has an extensive history in operating the world’s best-known extensions, .com and .net, and can help organizations throughout the entire application process.