WHY SEO?

• 93% of online experiences begin with a search engine.
• Google owns 65-70% of the search engine market share.
• 70% of the links search users click on are organic.
• 70-80% of users ignore the paid ads, focusing on the organic results.
• 75% of users never scroll past the first page of search results.
• Search is the #1 driver of traffic to content sites, beating social media by more than 300%
• SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate
• For Google, 18% of organic clicks go to the #1 position, 10% of organic clicks go to the #2 position, and 7% of organic clicks go to the #3 position.