Indians Outrun U.S. Smart Phone Users in Mobile Internet Browsing

Indians have overtaken their U.S. counterparts in using mobile phone internet. The smart phone is still finding ways for deeper penetration in Indian markets and be accessible to the mobile savvy, but whoever possess it are already using the mobile internet profusely says a recent mobile survey conducted by IPSOS and Google. 94 percent of Indians smart phone users have used their device to access internet according to the statistics provided in pluggd.in. The comparative survey conducted to determine how mobile internet savvy the users are revealed some of the below figures. 56 percent of Smart Phone users in India access the internet multiple times a day as compared to 53 percent of U.S. users who use it. 19 percent of Indian users use it 2 or 3 times in a day when compared to 20 percent of U.S users. When it comes to accessing emails and social networking sites on their smart phones Indians core higher. The survey says compared to 54 per cent in the US, 76 percent of smartphone users in India access social networking sites on their devices.
Lalitesh Katragadda, Country Head, India Product, Google India has stated to Business Line that “The survey reiterates our belief in ‘mobile first'. Culturally, even beyond the well-educated, mainstream Indians are technology curious and device savvy. We believe that the Internet-like telephony did, is making the leap from wired Internet to mobile, and hundreds of millions of Indians will go online on their mobile devices,” said. “At Google, we are building a powerful, simple, personable mobile ecosystem that helps every user be connected as they want and when they want to,” he has added. The significant increase in the smartphone by the age group of 18 to 29 is the highest in the country. While only 17 percent are in the 30 to 49 age group, surprisingly 36 per cent of all smartphone owners in India are in the age group of 18 to 29.