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Friday, March 16, 2012

Digital video technology company NDS Group, which is based in the United Kingdom

Cisco is buying digital video technology company NDS Group, which is based in the United Kingdom, for about US$4 billion (NZX$4.88bn) to enhance its video offerings to pay-TV providers and expand in emerging markets. The purchase would be Cisco's biggest since the company bought Norwegian teleconferencing company Tandberg in April 2010 for $3. 4 billion. In the meantime, the networking gear maker has been working on turning its business around. It missed the early stages of the economic recovery and lost out to competitors on rebounding orders. Cisco said that buying NDS will speed up the delivery of its Videoscape entertainment platform and help it grow in emerging markets such as China and India, where NDS already does business. Videoscape lets customers watch video on mobile gadgets and laptops along with their TVs. Cisco is putting a $5 billion price tag on the planned acquisition, but that's with debt. NDS owed about $1 billion in debt at the end of 2011, the latest available figure from its regulatory filings. San Jose, California-based Cisco has been narrowing its focus by culling divisions and cutting costs through layoffs. It shuttered its consumer-oriented Flip video camera business last year but video offerings for businesses have remained a big part of its focus.

It acquired Scientific-Atlanta, a maker of TV set-top boxes, in 2006 for $7.1 billion and online conference provider WebEx a year later for $3 billion. Brian Marshall, an analyst with ISI Group, said the deal makes sense for Cisco as it focuses on video offerings for service providers. NDS, which competes with Cisco, counts pay-TV operators such as DirecTV, Vodafone, Cox and BSkyB among its customers. NDS is jointly owned by News Corp. and private equity firm Permira. Its software helps cable and satellite TV companies deliver content to subscribers' digital video recorders, tablets, smart phones and other devices. It had filed documents as part of a planned initial public offering before agreeing to the deal with Cisco. Cisco is acquiring NDS' sites in Britain, Israel, France, India and China and is absorbing its 5,000 employees. The boards of both companies have approved the deal, and it's expected to close in the second half of this year. Marshall said that while the acquisition is a "good use of offshore cash" for Cisco, the company is paying a lot. He estimates that Cisco is paying about 25 times NDS's earnings, while Cisco's stock trades at about 10 times its earnings. BGC Financial analyst Colin Gillis said video is a big priority for Cisco. While the company is not moving away from networking gear, growth in that area has stalled out to a degree and is now in the single-digits, he said. So, the company needs to find the next high-growth area, and that's video, he added.


Source: The NZ Herald, New Zealand




Internet service provider has information

The company recently expanded its ability to combine data from its various services to create a highly detailed profile on you. Google says it's doing that to simplify its privacy policy and improve your experience on sites such as Gmail, Picasa, Google Plus and YouTube. But there's a business reason, too. Google gets a chance to use the data it collects to tailor ads that align more precisely with your interests, and those personalised ads are among the most lucrative for the company. Advertisement: Story continues below Many privacy groups complain that Google is forcing you to accept these changes. The European Union is investigating whether the new approach violates its data-protection rules. Before getting too worked up, it's important to understand what's happening. Google has long monitored its users in order to target advertisements. If you've been reading a lot of news articles on golf, don't be surprised to see golf products pitched in graphical, display ads as you move across the Web. Google identifies you not by name, but by a string of characters attached to your Web browser. Google also promises not to target ads based on sensitive attributes such as sexual orientation, religion and serious health conditions. Google also keeps logs of your searches and other activities, partly as feedback to improve services, the company says. Those logs don't have your name, but rather a numeric internet address associated with your computer and the same browser-based characters used for ads. That internet address also gives Google your approximate location, so a search may return local plumbers and not those 500 miles away.

Things change when you sign into a Google account — the kind you have for Gmail. When you do that, Google will have personal attributes such as your name, address and a list of friends. The new policy gives Google more ability to combine such data from email, YouTube, search and other services, beyond the limited rights it had in the past. Keep in mind that as much as Google makes promises to guard data about you, it's legally bound to respond to subpoenas and other government requests. That's no different from policies at Facebook, Yahoo and other websites. This was the case with Google's old policy as well. I find no reason to be paranoid online, but it's best to know what's happening so you can take appropriate precautions if you feel the need. I really don't care if Google's ad system mistakenly thinks I'm a teenage girl because I search for the latest on ABC Family's Pretty Little Liars. But I'd care if ads popped up on my work computer based on a job search I might have done at home the night before. Here are five things you can do to guard your privacy:

MANAGE YOUR SIGN-INS:
Remember, the new policy affects what happens when you sign in. You can avoid a deeper level of tracking and personalisation simply by not signing in. Of course, some services such as email and photo sharing on Picasa do require signing in. You can get around that by using different browsers to keep your identities separate. You could, for instance, use Google's Chrome to sign in for email and Firefox to sign in under a different account for YouTube. You could then use Microsoft's Internet Explorer to search the Web without signing in. That way, Google will see you as three different people and not link your activities. If you want to stick with one browser, one approach is to use other providers such as Microsoft's Bing for search and Yahoo's Flickr for photos. Keep in mind that Google still collects data about your use when you're not signed in, but it won't have as much information on you.

REVIEW WHAT GOOGLE KNOWS:
Google makes it easier than many other services to see what it knows about you. Start with the Dashboard at http://google.com/dashboard . You'll have to sign in to use it. Go through each service to make sure it's up to date. On the right columns are links for managing your settings and profiles. If you've enabled a feature called Web History, check the lists of past searches and delete any you don't want Google to remember. You can suspend recording by visiting http://google.com/history. Part of what's changing is that Google will now be allowed to use your Web history to suggest videos you might like to see on YouTube. So if I've visited a lot of sites on Pretty Little Liars, YouTube might recommend video clips featuring some of its stars. Next, check out Google's Ads Preferences manager at http://google.com/ads/preferences . That page reflects what Google thinks it knows about you when you're not signed in. You can remove or edit categories of interests. If you don't like targeted ads, you can throw Google off by adding a bunch of fake interests. Or simply turn it off by hitting the "Opt out" link and button. You'll still get ads, just not targeted ones. The page might give you a few chuckles, as Google's guess of your age and gender is often wrong. The Dashboard is tied to your Google account, while the ad manager is specific to your browser, so you'll have to do this with each browser on each computer or mobile device you use.

TAKE ADVANTAGE OF YOUR BROWSER'S PRIVACY MODES:
Major browsers offer a stealth mode. Typically, that means things you do aren't recorded in your browser's history files, and any data files added by a website for tracking get deleted after you're done. On Chrome, look for "new incognito window" under the picture of the wrench. Microsoft's Internet Explorer calls it "InPrivate Browsing" under "Safety." The feature is called "Private Browsing" in Firefox and Apple's Safari. While you're at it, you can delete data already recorded by the browser. Look for a menu item that says "delete," "clear" or "reset." Keep in mind that some services won't function properly in stealth mode. Netflix's streaming service won't operate, and Gmail won't store password information to automatically sign in next time. Also, Google will still have your numeric internet address. Stealth mode will curtail tracking but won't make you completely anonymous.

USE ANONYMISERS:
Several services are available to help you mask your internet address. Requests to retrieve email or get search results will get bounced through multiple servers to get to a website such as Google. That means Google would have the address of the last computer on that chain, but not yours. A popular free option is Tor, though it requires a software download and can slow down Web surfing.

STAY OFFLINE:
Even if you take all of the above steps, it won't guarantee anonymity or track-free browsing. For starters, your Internet service provider has information on you regardless of what Google has and does with it. With a subpoena, it can link your name to nameless IDs in Google's logs. The products and techniques I've outlined here can help, but the only way to completely protect your privacy is to disconnect. You may actually like the policy changes. Combining data allows Google to do such things as suggest spelling corrections in Google's online word processing program for contacts you have in Gmail or chat. Many people complained when Facebook introduced feeds of friends' status updates to save you from having to sift through dozens of profile pages to see what your friends are up to. These days, few people can imagine Facebook without that.

Source: The Brisbane Times, Australia

Free trade agreement Korean goods in the United States significantly

General Electric is looking at Korean companies for a possible acquisition business deal aimed at bolstering its presence here, according to the new company chief executive officerof GE Korea. ``We aren’t ruling out the possibility of expanding our business in Korea via various acquisition deals. I am controlling a special unit inside General Electric Korea that handles investment, acquisition and joint - venture related issues,’’ chief executive officerMr.KhangSung wook told reporters at a news conference in Seoul, Wednesday. Mr.KhangSung wook declined to unveil the names of the companies that he is looking at. But officials say some health care related companies could be targets as the executive stressed that General ElectricKorea will put more focus on healthcare-related businesses. The remarks come after General ElectricHealthcare signed an agreement to acquire Xcellerex. The latest deal will help General Electrice xpand its healthcare products and services for the manufacturing of biopharmaceuticals such as recombinant proteins, antibodies and vaccines. General Electric had earlier been involved in various healthcare-related projects with Samsung Electronics. Now, the new General Electric Korea head is positive on collaborating with Samsung again.




``General ElectricKorea is also seeking balanced growth with Korean companies. General Electricis always open to activate strategic partnerships with Korean companies,’’ Khang told reporters. He admitted that General Electrichas stronger intent to reach out to information technology sectors and said the promotion was a ``strategic decision’’ by General Electric Chairman and chief executive officer Jeff Immelt. ``The request by Immelt is simple. General Electric should be a strong firm with top-tier competiveness in software. Its main products are for use in industrial purposes not for consumers. But we will provide better software to control systems that we sell,’’ said Mr.KhangSung wook. Localization is another top word for Mr.KhangSung wook this year. General ElectricKorea is planning to allocate more budget to increase its charity projects. ``We have many plans and I believe the number of such corporate social responsibility  programs should be increased.’’ As part of the initiative, General Electric Korea said it will take on 100 new hires annually for the next few years. ``We will support various General Electric - led leadership programs by partnering with local universities,’’ said Khang. Understandably, General Electric company said it welcomes the free trade agreement between South Korea and the United States, which will take effect from midnight Wednesday and the pact will help General ElectricKorea. ``General Electric Korea could save amount $150 million on tariffs for the next five years thanks to the materialization of the pact. With the money saved, the firm will procure more parts in Korea. The free trade agreementwill help spur our balanced growth with Korean companies’ initiative,’’ said Mr.KhangSung wook. With the pact, tariffs on a whopping 82.1 %of goods imported from the United States will be immediately removed, while fractionally fewer, or 80.5 percent, of the products that Korea ships to the United States will have their tariffs waived. General Electric imports components from the United States. ``This will make the lion’s share of Korean goods in the United States significantly more price competitive, helping Korean businesses increase their share of the market there,’’ he said the General ElectricKorea company head.

Source: The Korea Times

Life browser displayed photos, e-mails, and other documents and dat

Mining personal data to discover what people care about has become big business for companies such as Facebook and Google. Now a project from Microsoft Research is trying to bring that kind of data mining back home to help people explore their own piles of personal digital data. Software called Life browser processes photos, e-mails, Web browsing history, calendar events, and other documents stored on a person's computer and identifies landmark events. Its timeline interface can explore, search, and discover those landmarks as a kind of memory aid. "The motivation behind Life browser is that we have too much stuff going on in our personal digital spheres," says Eric Horvitz, the distinguished scientist at Microsoft who created Life browser. "We were interested in making local machines private data-mining centers [that are] very smart about you and your memory so that you can better navigate through that great amount of content." Life browser's interactive timeline is reminiscent of a less polished version of Facebook's recently introduced Timeline feature. However, Horvitz's design precedes Facebook's and doesn't rely on a user to manually curate it. Photos, e-mails, and other documents and data points appear in chronological order, but Life browser's timeline only shows those judged to be associated with "landmark" events by artificial intelligence algorithms. A user can slide a "volume control" to change how significant data has to be if it is to appear on the timeline. A search feature can pull up landmark events on a certain topic.

Horvitz, who has nearly 20 years of his personal data loaded into Life browser, gave Technology Review a demonstration. For instance, searching for a person's name made it possible to find the first e-mail that person had sent Horvitz, way back in year 1997. Alongside it, Life browser displayed photos from a significant family event that occurred at around the same time, aiding a fuller recollection of the period. "If I had to look at all of this, I would be over whelmed, just as if all of my memories came rushing back," Horvitz says. Horvitz has given copies of the software to colleagues and friends and says they've had positive results. He is optimistic that the public will eventually get to try out Life browser, but for now, it remains a research project. Behind the scenes, Life browser uses several machine-learning techniques to sift through personal data and determine what is important to its owner. When judging photos, Life browser looks at properties of an image file for clues, including whether the file name was modified or the flash had fired. It even examines the contents of a photo using machine-vision algorithms to learn how many people were captured in the image and whether it was taken inside or outdoors. The "session" of photos taken at one time is also considered as a group, for cues such as how long an event was and how frequently photos were taken.

Life browser looks for clues about whether a file is especially significant, and asks for extra hints if it's unsure. A screensaver prompts a user to inform Life browser if certain photos are of "landmark" events or not, and a simple dialogue does the same for calendar invitations. Over time, the system learns what's important to you, and adapts. "You always think that machine learning is kind of cold," says Horvitz. "This is showing that a model is not only learning about how I think, it's also very warmly understanding what it means to capture humanity." Life browser is impressive, says Sudneendra Hangal, a researcher at Stanford University who has built a tool called Muse (try it here) that helps people explore their e-mail archives with visualizations and other tools. Hangal has seen only a video of Horvitz's software.

Hangal says trials of Muse have shown that most people are very interested in exploring their digital past if they have tools that make it easy. One popular use case is for people to find old e-mails and forward them to the original recipient to reminisce; another use is to look back and rediscover significant personal events. Life browser could let people do those things with more than just their e-mail, but Hangal suggests that systems like Life browser and Muse could be most useful if they're used to personalize other software and Web services. "Imagine if all the software on your machine could have access to this information," says Hangal. "Because it reflects what you have done for many years, it offers very good personalization but is privacy-preserving." That approach would be very different from the kind of data-mining-based personalization most common today, where companies such as Google or Facebook tailor content based upon the relatively short trail of personal data available to them. Horvitz says he is considering how Life browser's knowledge could be used that way. "There's a lot of possibility for data mining and personalization in the privacy of your own machine," he says. "I would not feel comfortable sharing all this with a cloud service."


Source: Massachusetts Institute of Technology

PayPal # Here as the service is called launches in the United States

PayPal, the payments service owned by eBay Inc, jumped into the nascent mobile payments arena on Thursday with a new device that helps businesses accept credit and debit cards via mobile devices, taking on early-moving start-up Square Inc. "PayPal Here" -- as the service is called -- launches in the United States, Canada, Australia and Hong Kong on Thursday. Small business merchants in those countries can sign up and get a free, triangle-shaped card reader and mobile application to affix to mobile phones. That gadget -- sometimes referred to as a dongle -- plugs right into the top of devices like Apple Inc (AAPL.O) iPhones and, soon, Google Inc (GOOG.O) Android smart phones, allowing merchants to take payments through these gadgets on the go. Such an approach -- pioneered by Jack Dorsey's Square among others -- differs from other mobile payment models, including the installing of "near-f ield communications" chips for smartphones, which can then be tapped on sensors to make payments.

Concerns about security and privacy however have hampered broader efforts to roll out mobile payments. But PayPal said customer card information will be encrypted by the triangular card reader before transactions are sent to the PayPal app on the mobile device. This prevents customer data from being lost or stolen from merchants' smartphones, it said. Another obstacle has been the difficulty of payment processing, which in other models can involve linking accounts among carriers and major banks or credit card companies. PayPal's merchants can sign up for a PayPal debit card, go to an ATM, and withdraw money accumulated from sales, said David Marcus, vice president of mobile at PayPal. PayPal charges a fee of 2.7 percent of the purchase price for all types of credit and debit cards -- including those issued by American Express Co (AXP.N); transaction fees for processing AmEx cards are often higher on other services. That compares with the 2.75 percent charged by Square.

The Physical World
PayPal is a dominant online payment processor, but the company is trying to expand into the physical world. It has a point of sale service that it hopes big retailers will use in thousands of stores. Now it is going after much smaller merchants with the new swipe device. The volume of all types of mobile payments will top amount $ 200 billion by 2015, up from $16 billion in 2010, according to research and advisory firm Aite Group. The market for mobile card acceptance by small businesses and individual merchants is probably about $4 billion currently, but it is growing fast, Rick Oglesby of Aite Group said. Square, started in 2009 by Twitter founder Dorsey, leads this niche of the mobile payments market, according to Oglesby. The service is currently only offered in the United States. Square is known for its own square-shaped card reader that attaches to the top of iPhones and other mobile devices. It has been a hit among small merchants, such as cab drivers.

The company is now processing more than $4 billion in payments a year and over 1 million people accept credit cards through its dongle. Visa Inc (V.N) bought a stake in Square last year. Intuit Inc (INTU.O), known for its accounting software, launched a mobile payment service for small businesses called GoPayment in May 2009 and unveiled a free version in early 2011 that came with a free card reading device. GoPayment is about half the size of Square, Oglesby estimated. "About 1.5 million small merchants are using these dongles now," he said. PayPal has a good chance of grabbing some of the millions of small merchants who still do not accept credit and debit cards, Oglesby added. "It's a big market and it's growing very rapidly," he said. "Most providers think there are 17 to 20 million small businesses in the U.S. that are not accepting cards."


Source: Reuters India

HTML framework application development companies in india

Offering Best HTML framework application development has shifted from native application to development on HTML 5 and web development companies in india, sensing this change have introduced a number of tools intended to help developers build application specific to their needs. With the numerous apps development tools and frameworks available in the market for HTML 5 development, one tends to wonder which ones are the best. A report on the ReadWriteMobile channel sought to answer this question by listing out the equipment available in the market today for HTML 5 development, and taking a poll to find out which one its readers thought best.

1. Company: Netbiscuits
Framework/Tool: Tactile
Netbiscuits launched an efficient design and development framework called “Tactile” for HTML5 this week. Like the others on the poll, this framework uses current web standards (such as HTML 5 and CSS3) for the quick and efficient creation and delivery of appealing mobile web experiences. It simplifies development and deployment procedures with the help of Netbiscuits’ Software as a Service (SaaS) Cloud-Based Platform, thus cutting down on the time and cost of publishing high-quality user experiences for gesture-driven devices. Tactile brings server and client-side optimization together along with device detection, and features such as responsive design to give developers a tool which can create apps that can be loaded on any device.

2. Company: Sencha
Framework/Tool: Touch 2
Sencha’s Touch 2 framework was released earlier this month in the beta form, and this update is robust enough to promise to work on the Android platform too, according to ReadWriteMobile’s report. Sencha allows developers to develop for the iOS platform from a Windows machine, a feature that is particularly unique and significant, since it reduces for a single development process for a number of developers. The company’s aim is to have this product as a part of the end-to-end solution for developers in the animation, design, and cloud fields.

3. Company: appMobi
Framework/Tool: jqMobi
This framework was designed to enhance the efficiency and performance of HTML 5 hybrid and Web apps or the iOS and Android platforms. The framework was introduced in January and received some negative criticism from ReadWriteMobile readers for the bugs in the beta version, as well as how easy one could get confused between jQuery Mobile and jqMobi (the latter is actually a re-written version of jQuery for Mobiles, using a few concepts of Zepto.JS). But the 1.0 version had a lot of bug fixes made, and 60 APIs that helped with event support and such. Considering its enhancements, it is relatively lightweight and yet efficiently deals with large hurdles in the development ecosystem, such as deployment challenges faces with mobile Web apps, problems related to rendering on Android, HTML5 sound issues and the area of game development. The framework has a PhoneGap XDK to wrap HTML5 apps so they can be deployed in Google Play and the App Store.

4. Company: Brightcove
Framework/Tool: AppCloud
The App Cloud is a premium Web apps host that provides APIs designed to fill out HTML5's many device-specific gaps, such as those that crop up when attempting to access a tablet’s built-in camera, or location finders. BrightCove is actually an enterprise solution that considers itself a content-hosting platform which is free of cost until you get the opportunity to ship your app to Google Play or the App Store (you will then have to pay $15,000 to access the premium edition). Like Sencha, Brightcove too aims to be a complete one-stop solution for HTML5 development.

5. Company: Conduit
Framework/Tool: The Conduit “dashboard”
This do-it-yourself app builder lowers the bar for app-creation for those who are programmatically challenged and allows for the easy creation of iOS, Android, Windows Phone as well as Web apps using HTML5. All you will have to do is plug any website into the Conduit engine, which will create the app for you, based on your preferences; you can add layers for sharing on social media, content updates, audio from albums, and a lot more. According to ReadWriteMobile, the engine (or the dashboard) mimicked the basic functionality of app builders such as Boilerplate and iBuildApp and added refined features. Using this tool, developers can take content from a myriad of sources, and package it for publication on any platform, be it the mobile Web, Android, Windows Phone, BlackBerry, Bada or iOS.

6. Company: Adobe
Framework/Tool: Edge
Adobe last year announced that it acquired Nitobi (the creator of the popular PhoneGap framework, which bases itself on HTML5) and since then, it has aggressively pursued development for the platform while allowing Flash to slowly fade out. Adobe’s Edge framework (which is to hit markets soon) allows for the creation of animated content using HTML5, thus allowing developers tha opportunity to build content-rich apps.

7. Company: Zepto
Framework/Tool: Zepto.JS
Zepto is a JavaScript framework designed for mobile WebKit browsers (powered by webpage rendering engines that Apple developed for the Safari browser). According to the jqMobi blog, more people are switched over from zepto.js to jQuery because of the lackluster performance of zepto.js.

8. Company: jQuery
Framework/Tool: jQuery Mobile
jQuery Mobile is a unified, HTML5-based user interface system that is compatible with all popular mobile device platforms. According to the ReadWriteMobile report, jQuery is regarded as one of the standards for developers who are looking to get into mobile development.

Source: Silicon India

Consultation with various stake holders - The government is in the process of finalizing

The new telecom policy in india, which is expected to do away with roaming charges for subscribers will be announced by June, the Economic Survey said Thursday. "The government of india is in the process of finalizing the new National Telecom Policy. Draft of the policy was circulated in year 2011 for consultation with various stake holders. Views from these stake holders have been received and the same are under consideration," the survey said. " National Telecom Policy is likely to be in place by June 2012," it added. The draft policy also proposes to implement one nation full mobile number portability along with providing the telecom industry the status of an infrastructure sector, which will help ease credit flow to companies for funding roll out plans or expansion activities. 








The draft has been approved by the telecom commission and the Department of Telecom is in the process of seeking cabinet approval. According to Department of Telecom secretary MR.R.Chandrashekhar, the draft policy will be sent to the cabinet by March and the department expects to get the cabinet approval by April end. According to data released by the Telecom Regulatory Authority of India, India has 903 million mobile phone connections as on Jan 31 2012.

software programs Website Traffic

With cyber threats becoming more frequent, this piece of news could prove to be eye-opening: apparently more than half of all web traffic is from automated, non-human software programs such as hacking tools and spam. What makes this fact interesting is that human users of websites suffer since servers have to deal with them as well as the influx generated by non-human entities as well. This means websites carry large burdens of hidden cost in terms of bandwidth, and face the increased risk of business disruption. According to Incapsula (the provider of cloud-based security for websites, which conducted the research), only 49 percent of all traffic showing up for websites’ visitors are actual human beings, while non-human traffic generated by a myriad of non-human entities such as hacking tools generate 51 percent of all website traffic. The breakdown of website traffic, according to the data Incapsula collected from a sample of 1000 company websites using its security services, showed that scrapers (spam websites that copy all of their content from other websites) made up for 5 percent of all traffic, while 19 percent was generated by spies and crawlers (which collect documents from the web to build a searchable index for a search engine), and automated comment spammers took up 2 percent of traffic. 5 percent of website traffic was accounted for by hacking tools which look around on websites for exploitable vulnerabilities, and 20 percent came from search engines which is not dangerous, but still contributes to non-human traffic crowding your website. Since 51 percent of all traffic is accounted to non-human traffic, which is harmful, and 20 percent came from harmless search engines, around 30 percent of all traffic clocked is malicious; which should be a matter of concern to anybody having a website.

Source: Silicon India

Training Information Technology industry hardware

MAIT, the apex body representing India’s Information Technology industry hardware, training and designs & manufacturing in a memorandum to the Ministry of Finance, Government of India, has stressed upon the need for a stable policy regime and growth-oriented measures to boost IT hardware, training industry in the country. MAIT President, Shree.AlokBharadwaj commented: “With lower-than-expected consumption of IT products in the Financial Year 2011-12 owing to the Thailand flood and Rupee devaluation, we are now hoping for long-term growth-oriented & investment friendly policies to provide much needed drivers.” While pointing out the need for rapid expansion of IT hardware, training industry, Shree.AlokBharadwaj said that “In India’s economic transformation, Information Technology Training is a big enabler. MAIT members have repeatedly emphasized that a long-term, holistic fiscal policy framework is the need of the hour to encourage manufacturing and a much-needed investment fillip to the IT Training industry in India”.

“India’s Information Technology hardware, training industry was $ 16 billion or Rs 70,000 cr size in the year 2010-11. Less than one third of this was India manufactured. This must change. Hence providing appropriate incentives for InformationTechnology manufacturers, finished products and components in India would have a positive impact on Information Technology manufacturing investments.” On the same lines, Shree.Sabyasachi Patra, Executive Director, MAIT said: “Manufacturing is an idea whose time has come. We need to realise our strengths and focus on those to take the manufacturing to the next orbit.”

The MAIT memorandum to the finance ministry includes 7 vital recommendations for Union Budget 2012-13, some of which are:

1. Removal of anomaly in Inverted duty structure & abolition of 4% special additional duty (SAD)
2. Withdrawal of MRP based assessment for IT products
3. Custom Duty correction for lenses & accessories
4. Abolition of MAT & continuance of exemption benefits on Manufacturing in nominated areas as well as schemes
5. Correction of double taxation in AMCs (Annual Maintenance Contracts) as both goods and as services.
6. Confirmation on GST implementation timelines
7. Clear guidelines on Transfer pricing to eliminate ambiguity & unpredictability to enhance investor’s sentiments.

Source: IT VAR News Network

Boost Vocational Training in the field

 Boost Vocational Training in the field


ITVAR News surveyed the Information Technology Industry sector to know about their expectations from this year’s Budget. Read on to know about different expectations and hope the Finance minister of India gives these expectations due weightage. The cat will be out of the bag very soon. Yes, Of course we are definitely talking about the Union budget for 2O12 - 2O13 which will be out tomorrow, and keeping the fingers crossed, everyone is having certain expectations from the budget, whether it is the case of GST or be it the case of Foreign direct investment india. ITVAR News surveyed the Information Technology Industry sector to know about their expectations from this year’s Budget. Read on to know about different expectations and hope the Finance minister of Indiagives these expectations due weightage.

Finance minister of India should demarcate the line between treating software as goods or services - Jagdish Mahapatra, Managing Director, India and SAARC, McAfee
As the Information Technology, ITeS and Business process outsourcing india industry have been significant contributors to India’s gros domestic product; the Indian government has adequately provided concessions and provisions in the past to ensure growth in this sector. We are positive that they would continue the trend in this regard. From an industry perspective, following are our key expectations from the Union Budget year 2012 - 2013 : The 2011 Union budget had provisions in decreasing the surcharge tax limit on corporate tax to 5% from 7.5%. This definitely helped Indian enterprises tremendously and we wish to see this continued in the budget this year. We hope the Minimum Alternate Tax which levied taxes on SEZs, severely affecting foreign investments in India is discontinued or reduced drastically. This would ensure continued momentum on investments which would strategically benefit our country in the long run. One of the main highlights in the last budget was enabling e-filing, e-payment of taxes, computerisation of commercial taxes and the creation of ‘Sevottam’ which has elevated the movement for country’s development in automated mechanism for tax administration. This has been crucial in boosting technology adoption amongst Indians. In this budget, we hope that the government enables more options in tax, pension and similar activities through an online platform to make it convenient for Indian citizens.

Another crucial matter that needs to be addressed by the Finance minister of India is clearly demarcating the line between treating software as goods or services. Hence relevant taxes can be imposed and companies can comply with the appropriate laws. As the software products industry is largely reliant on the channel ecosystem, the government should consider reduction of TDS for software resellers from the prevailing 10% to 1-2% to align with the corporate tax rate. Further clarification is also required in the definition of ‘Place of Effective Management’ in the proposed Direct Tax Code, given that we are the Indian subsidiary of multinational company. We would also like to take this opportunity in assuring our support to the government’s UID project and assistance required in the security requirements for the program. Also as India has witnessed sophisticated cybercrime cases affecting both enterprises and consumers, it has become increasingly important for us to have an evolved security system in place. Entities such as CERT have been playing a pivotal role in enhancing the security of India's Communications and Information Infrastructure through proactive action and user awareness, we would expect the Union Budget to apportion more grants to ensure secure data access for all Indians.

Empowering rural India should be the Prime Focus of the Government - Naresh Wadhwa, President & Country Manager, Cisco India and SAARC
India has already made its mark in the global technology map. However, in order to become a nation to reckon with, there are a few basic hurdles it needs to overcome in terms of broadband penetration, financial inclusion, education and healthcare. Empowering rural India is of utmost importance and the government needs to do so by provisioning for broadband penetration and financial inclusion. In fact, according to Indian Council for Research on International Economic Relations, for every 10 per cent increase in Internet and broadband connections, India could contribute up to USD 17 billion to the gros domestic product. With this in view, the government is on the right track with its allocations last year to connect over two lakh Panchayats in three years. However, it will be necessary for the government to take more steps in this direction. Access to quality health care is another key to achieving rural empowerment. The budget for this segment was raised marginally last year and it would be good to have an allocation for rural health care programs with provisions for technology that would help modernize this sector to expand its reach through remote healthcare solutions and telemedicine. Furthermore, the government announced a big budget campaign ’Swabhimaan’ in the budget last year to promote banking and provide services to about 20,000 villages.

In order to meet this goal, the budget this year too would need to make provisions accordingly. This will also create opportunities for the Information Technology sectors and infrastructure sectors to help banks reach the unbanked and bring the bulk of the country’s population into the banking fold. The Information Technology industry has been facing a shortage in skilled workforce for some time now. To bridge the industry and academia divide, it is important for institutions to introduce more vocation oriented courses at the plus two and degree levels and the government should take steps to incentivize this. By 2025, a majority of our young population will enter the workforce. To empower them to contribute meaningfully to the economy, it is imperative for the government to ensure that the most basic criterion – education – is met. Last year, the union budget increased allocation for the education sector by 24%. It included grants for leading institutes, Sarva Shiksha Abhiyaan, post-matric and pre-matric scholarships etc. It is encouraging and important to create a skilled workforce necessary for our country’s growth, and hopefully this year’s budget too has a similar allowance. The setting up of the National Knowledge Network is also a significant step in helping to take higher education in the country, to the next level.

Green infrastructure cannot be ignored when it comes to CAGR growth - Koji Oda, MD- NEC India
We look forward to a more holistic approach towards budget 2012. Not to miss, we expect it to be progressive in terms of giving thrust to innovation and lay greater emphasis on adoption of technology in varied sectors. In today’s scenario, there is increasing deployment of Information Technology sector in the growing fields of education, retail, healthcare and public safety & security. As in FY 2011, we hope to see further momentum in these sectors. Among the most important steps undertaken by the government last year, the Union ministry had sought to develop seven cities around the Delhi-Mumbai Industrial Corridor (DMIC) with a total investment of about $90 billion within a decade. We anticipate that this pilot project to develop these ‘smart cities’ will enable the overall development of the country and ensure safe and secure infrastructure with an eco-friendly environment for the citizens. This project has opened doors for technology solution providers in the biometric security and surveillance domain for sustainable delivery. The biometrics market in India is expected to grow at a CAGR of 42.4 percent over the period 2010-2014. This trend is expected to grow with more and more government projects being undertaken hence we hope that this will be a major focus area in the Union budget 2012-2013.

When we are talking about growth in CAGR, a vital subject such as green infrastructure cannot be ignored. Sustainable development and adoption of green business practices has become the cornerstone of any debate on environment. With India's economy recording a steady growth rate, it has become even more important for sustainability to feature prominently in the country's development plans. India has managed a good growth rate with various initiatives to combat climate change. There is no difference between development and environment. Conservation is not just about restraint but progressing in a sustainable manner. Towards this, we see a larger role being played out by corporate and government on energy savings and environment responsive implementation of technology. We are hopeful of government’s increased influence in the upcoming budget. While we talk of sustainability and growth, one factor to impact the economy very strongly is proliferation and raising the standard of education in the country. With the emergence of increasingly robust connectivity infrastructure and cheaper computers, school systems around the world are developing the ability to provide learning opportunities to students “anytime, anywhere”.

E learning Online Training


Economic reforms and liberalization should be taken to the next level by the Finance minister of India- Narendra Nayak, Director Sales, C S C India echoes his budget expectation for the IT sector.
“I believe that the time is apt for the Finance minister of India to display positive intent in taking economic reforms and liberalization to the next level. The world is undergoing a transition from an internet economy to an ‘As- a -Service’ economy and for India to realize its full benefits, this budget should display adequate vision to achieve last mile broadband connectivity on priority. It acts as a major hindrance towards the country trying to maintain its leadership position in the Information Technology industry world. The government must also spend on upgrading technology infrastructure in the country as well as invest heavily in e-governance. This will serve many purposes. It will create demand locally, bring efficiency and transparency to government, as well as improve education through e-learning ( Online Training)."

Sustainable Investment across all sectors- The Key to healthy gros domestic product growth rate - Manish Sharma, Managing Director, Panasonic India on consumer durable industry:
“In order to maintain a healthy gros domestic product growth rate, it is vital to have sustainable investment across all sectors in the country. For 2O12 - 2O13 budget, we believe the Government should continue with stimulus packages ( price wise) such as on excise duty to be maintained on electronic items, import duty on key components such as LCD Panels to encourage local manufacturing. This will boost the consumer durable industry. To encourage consumer spending and create positive sentiments in the market, the Government should relax the interest rate “

Digital inclusion will be the key growth factor of the Indian economy - Rajendran, Chief Marketing Officer, Acer India
Despite the spate of political compulsions, we believe that the Government. would do well to announce a budget that is both progressive and ensures stability. Overall, as an industry, we are clearly looking for more support in terms of IT friendly, Information Technology usage-catalysing policies. There is a need for the government to simplify processes and procedures and root out energy-sapping inconsistencies. For e.g. the process for importing refurbished spares for warranty support is currently cumbersome and requires coordination and clearances amongst 3 Ministries/departments which often takes months together for mundane things like absence of the full quorum . Another example is the illogical method of 'MRP abatement based' determining import duty for PCs. It leads to a lot of avoidable wastages across the full supply chain. Apart from this, there is a need to have a uniform tax structure across the country to have a stable, predictable, level playing field for all players. The introduction of Goods and Service Taxx which will hopefully lead to the removal of the plethora of levies and taxes (octroi, entry tax, turnover tax etc etc) would be a welcome step in this direction. Another aspect that the Government should seriously consider is to provide tax breaks or investment sops to boost vocational training in the field of PCs/Hardware.

All of the above will however become relevant only if the Government promotes the ‘adoption of IT’ as an action item with mission-critical priority. Some elements of this could include the pan-India publicity for expounding the benefits of Information Technology sector use (literacy, education, transparency, productivity, employability). There is also an urgent need to accelerate the automation of numerous Indian Government Citizen services interface. Presently the spectrum of such services is vast and only some forward looking states have taken initiatives. Getting it done across the country, will definitely improve efficiency, bring in transparency and boost the productivity quotient for India. As an industry we clearly expect more consistency & stability in terms of policy and increased support to help our industry make technology more affordable to the masses. Some of the challenges that we face in this direction are time varying, including diverse interpretations of the classifications of certain products leading to varying taxes across states. We sincerely hope that the Government provides a clear direction on the introduction of Goods and Service Tax during this budget. Such a positive step will help the industry immensely. Also given the rapid rate of technological advances in the field of computing, a higher depreciation rate with a defined life of 3 years would help timely refreshes for extracting the best from what technology has to offer to better the productivity quotient across the economy. Beyond this, if the Government can look at ways in way it can streamline certain processes for component imports, abolishment of MRP-abatement based import duty determination, and uniform interpretation of classification of products, the industry and country in general will benefit.

Goods and Service Tax will also help create a level-playing field for the industry. In this budget, we are looking for a clear direction from the Government on a time-bound introduction of Goods and Service Tax. The Government needs to have a committed time frame for implementation of Goods and Service Tax so that the Information Technology industry sector can plan well in advance and pass on accruing benefits to the consumer. An extensive dialogue amongst all stake-holders, done in a spirit of partnership would help progress Foreign direct investment india in multi brand retail. Else vested interests would tend to obfuscate the issue. At a fundamental level, Foreign direct investment india in retail will certainly bring a positive multiplier effect across the ecosystem. Digital inclusion will be key for the growth of the Indian economy. The government needs to promote the adoption of broadband. The current uncertainty in spectrum auction should be resolved soon so that mobile service providers can continue to provide high-quality voice and data solutions and competitive prices. There is also an urgent need to accelerate automation processes for Govt-citizen services interface. This will help all our citizens access services more efficiently. These activities will go a long way in contributing to the growth of gros domestic product in India.

PCs in sub 10k category should be incentivized - Ajay Kogta, Country Manager, Strontium India
PC penetration in India is just 7 % and a strong boost up is required from Government side to increase PC penetration. PCs in sub 10k category should be incentivized to make it reachable to common man. We expect the budget this year brings in pricing policies and taxation schemes which benefit the Information Technology.. We wish that our honorable Finance minister of India (He is expert) extend the tax incentives and hike the Minimum Alternate Tax (MAT). Populist budget should not burden users with more taxes, so looking at no more new taxes on memory components. Also tax exemption limit for salaried employees should increase as the need of strong employee base will keep increasing; the Information Technology sector hopes that the budget will have some relief for the Manufacturers and salaried employees. We are hoping that another important yet delayed tax reform, the Goods and Service Tax will be passed during the Union Budget 2012 presentation. Even if Goods and Service Tax is not passed a timeframe should be given in this year budget, it will have a positive impact for the Information Technology sector companies. The Goods and Service Tax is a major tax reform which will centralize the Value added tax, which is still disjointed and gets cascaded from the producer to consumer. The Goods and Service Tax will definitely be a boon to centralize the tax structure from the sales perspective.

Though at this point of time political pressure is immense on Government of india, so its looks difficult that they will be able to convince all states on Goods and Service Tax issue, but Goods and Service Tax rates should also be lower than current tax structure for more growth of Information Technology. Foreign direct investment india should help to generate additional jobs and it should not destabilize large sets of people to create jobs for others. There is lots of scope for Foreign direct investment india in areas where our country can improve. India is far behind in manufacturing of technology products compared to China, Foreign direct investment india in manufacturing of technology products should be given a boost. Lets see on 16th March what incentive our FM brings for this industry but personally I think the Information Technology industry sector is hoping that the Direct Tax Code will be passed during the Union Budget 2012 presentation. The Direct Tax Code will help boost the gros domestic product which is lingering about 6% right now.

Foreign direct investment india in Retail- Can make its positive presence felt - Atul Jain, Country Manager (India & SAARC), NETGEAR Technologies India
The budget should meet up the demand of the common people who are already feeling the pain of inflation due to many direct and indirect taxes which attract price rise ( cost )without having any respite from Inflation. Moreover, the impact of Direct taxes should be minimized so that common person get benefited and the cut in the indirect taxes which directly impacts the common commodities inflate. Not only this, Foreign direct investment india definitely bring in lots of opportunity for the people as well as the industries which are debt ridden the worst example is the current state of domestic airlines. The Foreign direct investment india will bring in and open more job opportunities, as well as more competitive rates which will directly benefit the consumers. Today’s need for India’s gros domestic product is to build up the overall economic growth and not just Information Technology TRaining sector. However some of the key focus areas for Government to focus on to create more Information Technology Infrastructure, timely execution of Information Technology / e-governance Plan, Health care to have a good spurt in the overall gros domestic product. Just stay tuned to ITVAR News as we will bring you Post Budget Coverage- The ITVAR News way keeping you posted whether the budget has lived up to the expectations of the Information Technology sector Veterans or has it disappointed them.


Source: IT VAR News Network

Installed a rootkit driver signed

Security companies have recently identified multiple malware threats that use stolen digital certificates to sign their components in an attempt to avoid detection and bypass Windows defenses. When it was discovered in year 2010, the Stuxnet industrial sabotage worm surprised the security industry with its use of rootkit components that were digitally signed with certificates stolen from semiconductor manufacturers Realtek and JMicron. Security experts predicted at the time that other malware creators would adopt the technique in the future in order to bypass the driver signature enforcement in 64-bit versions of Windows Vista and 7. Given recent developments it seems that they were right. A backdoor discovered by Symantec in December installed a rootkit driver signed with a digital certificate stolen from an undisclosed company. The certificate was revoked by VeriSign at the owner's request 9 days later. However, the time window available for the malware to remain undetected was larger than that, because Windows operating systems rarely check certificate revocation lists or don't check them at all, Symantec principal software engineer Mircea Ciubotariu said in a blog post earlier today.
However, even if Windows would check such lists regularly, it wouldn't make much of a difference for malware that has already been signed with the revoked certificates, because blocking such files is impractical, said Costin Raiu, Kaspersky Lab's director of global research and analysis. Costin Raius gave the stolen Realtek certificate used in Stuxnet as an example. "If Microsoft were to block the loading of all known files signed with that certificate, probably millions of users of RealTek hardware from around the world would find their motherboards, network cards, etc. inoperable," he said. "Therefore, Microsoft cannot block the execution or loading of files signed with stolen certificates." A different malware component identified by Kaspersky Lab researchers during the last few days was signed with a certificate stolen from a Swiss company called Conpavi AG. "The company is known to work with Swiss government agencies such as municipalities and cantons," said Kaspersky Lab expert Vyacheslav Zakorzhevsky in a blog post. The threat is detected as Trojan-Dropper.Win32/Win64.Mediyes and is part of a click fraud scheme. However, the signed component is not a driver, but is the actual malware installer, also known as the dropper. Malware authors are interested in signing installers and not just the drivers, because some antivirus solutions assume that digitally signed files are legitimate and don't scan them, said Bogdan Botezatu, a senior e-threat analyst at antivirus vendor BitDefender. "Additionally, signed modules are more likely to be included in whitelisting collections meaning, the chance of them being fully analyzed is lower and they remain undetected for longer period of times," Costin Raiusaid.
Another non-driver malware component signed with a stolen digital certificate was recently identified by security researchers from AlienVault as part of an attack against Tibetan activist organizations. "The malware being used in this attack is a variant of Gh0st RAT (remote access Trojan), a type of software that enables anything from stealing documents to turning on a victim's computer microphone," said Jaime Blasco, a security researcher at AlienVault, in a blog post on Tuesday. "Gh0st RAT was a primary tool used in the Nitro attacks last year and the variant we uncovered in these attacks seem to come from the same actors." Both Kaspersky Lab and BitDefender have confirmed seeing a steady increase in the number of malware threats with digitally signed components during the last 24 months. Many use digital certificates bought with fake identities, but the use of stolen certificates is also common, Costin Raiuand Bogdan Botezatu said.

Indian technology companies are global in their overall outlook

The IT/ITeS industries have added 7.96 lakh jobs in the Indian economy during the one year period ending September 2011, according to the Economic Survey 2011-12. However, FY 2011-2012 witnessed a drop in hiring in the IT industry while ITeS remained robust with a rise in the number of jobs. According to the Timesjobs.com RecruiteX Quarterly Report (Jan-Mar 2012), the IT industry index dropped 13 points compared to the 5 point rise in the overall index. ITeS, on the other hand gained 17 points in the same period. The ITeS industry weathered the slowdown with a strengthening of the business in the domestic market, say experts. TimesJobs.com asked the industry experts from IT/ITeS segment to share their Budget 2012 expectations. The wish-list focused on the following key areas:

• Increased fund allocation for digitization programs
• Increased focus on e-governance
• Favourable allocation of funds for ICT in education sector
• Evolved security system to fight cybercrime

Other than these, there are individual expectations also from the budget. MR.SalilGodika, Chief Strategy Officer, Happiest Minds Technologies india, expects "This year's Union Budget to bring back business confidence. While January and February 2012 have sparked confidence in the stock markets, there is a sense of it being short-lived. As evidenced by recent GDP numbers, growth of 7-8% is no longer a foregone conclusion. Government needs to balance out the subsidy and tax collections." Prashant Bhatnagar, Director-Hiring of Sapient India said "The key area of focus for the IT sector in the upcoming budget would be the stabilization/ rationalization of taxes so that these funds can be used for R&D and also retaining the talent in the company. From an indirect tax perspective, a clear-cut and rational timeline for the implementation of Goods and Services Tax is hoped for in this Budget. Also, the rate of service tax, excise duty and MAT should be maintained."

Many are also lobbying for re-introduction of Software Technology Park (STP) tax holiday scheme especially for small and medium enterprises, which was not granted an extension in Budget 2011. Post-Budget Outlook Overall, the Indian IT companies are likely to remain cautious while hiring in 2012. However, the fulfilment of the IT/ITeS industry Budget 2012 expectations will possibly result in increase in fresh hiring of IT professionals in urban and rural areas. Representing IT companies, Sudhanshu Pandit, Director-Human Resources (India), Symantec Corporation, stated that today Indian technology companies are global in their overall outlook. Therefore, the sentiment in the global marketplace does have a strong impact on their business. A sense of caution is expected to prevail in IT/Telecom recruitments across major IT hubs including Bangalore, Hyderabad, Chennai, and Pune. The demand for experienced and skilled professionals in engineering and technology functions will continue to exist. Employees too are expected to remain cautious in their career movements."

Gaurav Bahadur, Executive VP- Human Resources, Firstsource Solutions Ltd maintained that companies are keen to offer larger portfolio of services to address the short and long-term concerns of clients. The industry is on the lookout to hire good resources as part of this portfolio extension and will go for a mix of on-shore, near-shore, right-shore and off-shore delivery. Clients are looking to get a range of locations that will help them present their services and abilities to the end-customers effectively. The current hiring trend looks very positive with delivery growing in the on-shore business both in global and domestic market. (As told to TimesJobs.com in RecruiteX Quarterly Report)

Bangalore based data analytics startup Activecubes

In front of a frenzied crowd in the flood-lit Wanderers Stadium in Johannesburg, Royal Challengers captain Shree.AnilKumble made a bold move. In the final match of the second season of the Indian Premier League (IPL) Twenty20 Championship, Shree.AnilKumble, a leg spinner, bowled the first ball of the match, a task normally undertaken by a fast bowler. And when he uprooted the wicket of star batsman Adam Gilchrist in the third ball of the first over, what seemed like a bold gamble on his part had paid off. But Shree.AnilKumble, himself an engineer, relied on more than just instinct. He had roped in a small start-up in Bangalore, Sportingmindz, to analyse Gilchrist's batting style. Using data analytics technology, the start-up had honed in on the Australian batsman's achilles heel - spin bowling. "From then on, it became a trend to attack Gilchrist with spin bowlers," said Shre.Sandeep Kannambadi, co-founder of Sportingmindz. From developing strategies for cricket teams to detecting spurious drugs and even predicting a crime, India data scientists are building specialised systems that can chew through billions of bits of data, analyse them via self-learning algorithms and package the insights for immediate use.
Cricket’s Big Data
Sportingmindz has captured and collected terabytes of cricket videos and data in its central server, enough to store millions of books, photographs and songs. Customers include South African, New Zealand and IPL cricket teams and the information is kept strictly confidential. "Surprisingly, one of our data scientists is even travelling to Gulbarga in Karnataka to do analytics for a school cricket team, who is also our client," said Shre.Sandeep Kannambadi, who added that Microsoft's start-up platform BizSpark helped them to get software tools and connected with industry players. Shre.Sandeep Kannambadi, along with Shree.Sanjay Rao, quit their jobs at India's third-biggest software services provider Wipro in 2006 and joined hands with former Indian cricketer Shree.Vijay R Bharadwaj to start Sportingmindz. Besides cricket teams, the start-up is tapping other sports as well, such as hockey, tennis and table tennis.
Predicting Game
Crime fighting has also found an ally in big data analytics. The Tom Cruisestarrer 'Minority Report', set in 2054, showed prediction of crime. Data scientists at the India laboratories of IBM have brought that future to the present. "We predict the chances of a person committing a crime, based on jail records," said Shre.Vishwanath Narayan, IBM's chief technology officer for Industry Solutions Architecture. IBM India has deployed this analytics for the police departments of New York and Chicago and is now working with an Indian state police agency. IBM also delivers traffic prediction in cities such as London and Stockholm, for which the prediction algorithms are done out of India. The traffic prediction is based on real-time information that helps IBM identify the patterns of how a particular roadway is getting congested and traffic and transport authorities of these cities are able to change the pricing of tolls accordingly.
Detecting Spurious Drugs
Bangalore-based data analytics startup Active-cubes is analysing huge chunks of data to detect spurious drugs in the country. The firm has developed a product where customers can send a unique code, available on the drug at the time of purchase, by text message to a common number. The message comes to the Active-cubes database, which responds back in a few seconds about the authenticity of the drug and provides other miscellaneous information. Active - cubes is betting on a huge opportunity in combating counterfeit drugs, valued at $75 billion worldwide. In India, around 30% of the drugs sold in the market are spurious. It has pinched the nerves of many pharmacompanies whose key brands have lost almost 30% share of the market in India because of spurious drugs. "My son was not well and the medication was not working. First thing I told my wife was I don't know whether that was a spurious drug," said Shree.Rajesh Varrier, CEO and co-founder of Active-cubes, who is tying up with a few pharmacompanies companies to implement the product.
Customer Preference
Data analytics is also being used to understand customer choices. One of world's premium chocolatiers, a renowned 160-year-old Swiss brand, commissioned social media analytics startup Salorix to analyse conversations on all popular social media channels. Salorix, founded by Santanu Bhattacharya collected and semantically analysed more than 100,000 conversations, including that of competitor brands, over a period of four weeks. The chocolatier's brand managers were able to participate in these conversations, raising the visibility of the brand during a crucial holiday season. US - based food and pharmacy retail major Haggen tur ned to Bangalore-based retail analytics firm ManthanSystems to get a better view of customer. Their meat section was running promotions on steaks and high-end meat cuts on the assumption that these meats attract customers. But after deploying Manthan's Manthan Systems technology, the company realized it was in fact the cheaper ground beef that was drawing in the customers and started running promotions on this product.
Similarly their in-store sushi deli made fresh sushi every morning. With the analytics solution, Haggen managers realized that most sushi sales happened post-5pm. The managers made labour-saving changes like making sushi only in the afternoon. Another Bangalore-based data analytics firm Mu Sigma analyses facial expressions of customers, eye gaze and body language across supermarkets and shopping malls to understand customer behavior. They crunch thousands of hours of video footage captured by small cameras embedded at retail point of sale locations. It then sends the information to the retailers to help them understand the mood, attitude and actual behaviiour of consumers and help companies to better position their products. "Planets are aligned. This is a golden era of analytics, it will give birth to new stars," said Shree.Atul Jalan, founder and CEO of Manthan Systems, which analyses consumer behavior for brands like Carrefour, Louis Vuitton, Prada and Crocs, and is expecting to touch $100 million revenue by next year.

German software maker SAP AG

German software maker SAP AG says it intends to become a major provider of database software in a move that would heat up its long-running rivalry with Oracle Corp, led by Silicon Valley billionaire Larry Ellison. SAP said it will disclose its plans at an April 10 news conference in downtown San Francisco, not far from Oracle's headquarters in Redwood City, California. The German company is the world's biggest maker of business management software, which includes programs that manage tasks such as accounting, manufacturing and payroll. While Oracle is the No. 2 player in that market, it sells more software, thanks to its leadership in the multi billion-dollar market for databases. "SAP will unveil its unified data management portfolio and demonstrate how we will become a leading database vendor," the company said in a press advisory. SAP acquired Sybase, the world's No. 4 maker of database software, in July 2010. Former chief executive John Chen has stayed on as CEO of SAP's Sybase business unit, but has kept a low profile since the acquisition. Chen is not scheduled to speak at the April 10 event, according to SAP spokesman Scott Behles.
Since the acquisition, SAP has focused on expanding Sybase's line of mobility software. It has so far said little about its plans for integrating Sybase's database technology with its other products. In getting more aggressive in the database business, SAP will be taking on two of its closest sales partners - IBM Corp and Microsoft Corp. Officials with IBM and Microsoft declined to comment on how SAP's moves might affect their relationships with the German company, which was founded in 1972 by five ex-IBM employees. Last year, the company launched a specialized database dubbed Hana that pulled in 160 million euros ($208 million) in sales in its first two quarters on the market, ahead of SAP's target of 100 million euros. So far SAP has sold the technology to handle a series of niche applications, helping companies analyze large quantities of data. But the company plans to make it available as a database for business management applications by the end of the year. SAP will also discuss its mobility strategy at the news conference, Behles said. Oracle spokeswoman Deborah Hellinger declined comment on the matter. SAP and Oracle are in a bitter legal dispute over allegations a unit of SAP illegally downloaded millions of Oracle files. A second trial is scheduled to begin in June after a judge threw out a jury decision that SAP should pay Oracle $1.3 billion.

University at Buffalo, State University of New York, United State

A new software developed by University at Buffalo, State University of New York, US - software can identify liars more accurately than astute sleuths — by looking for telltale close eye movements, a study reveals. This software can identify liars with 82.5 per cent accuracy output. Even police person only achieve around 65 per cent accuracy. The software was tested in 40 interviews with volunteers, some of whom were trying to conceal the fact they had hidden a during cheque. The volunteers were asked a series of questions in interviews by a retired police investigator (cop) to set a “baseline” reading for their eye movements — then asked whether they had taken the cheque, reported the Daily Mail. Mr.IfeomaNwogu of the University at Buffalo, State University of New York, United State, says that the group of researchers hope to repeat the experiments with larger samples. US developer also hope to develop the technology to look for other “tells” that give liars away. “We know that the eyes give signals that lead to deception, but what about general body movements,” asked Mr.IfeomaNwogu. “One problem with this research is its over reliance on the face as the only place to evince information from the body,” said retired police counter FBI intelligence special agent Mr.JoeNavarro, in an interview.

MAT - SEZ Developers Gujarat, india

Today is the day for the INDIA Budget to unveil. The not-so-encouraging election results for the central government, political compulsion to walk the thin line between coalition politics and the e conomic reform needs of the country, rising fiscal deficit and subsidies, stubborn inflation and the economic slowdown globally as well as in India, make it a very challenging time for the Central Government to walk the talk. Few of budget 2012 wishlist on the Direct Tax Proposals for industries of Gujarat, India follows:

Individual Tax Reforms
Considering the inflationary trends, coupled with sky rocketing rise in residential premises, there is a case for bringing in significant rationalization in Individual Tax. Measures such as increasing basic exemption limits to Rs3-4 lakh, reintroducing and providing a high standard deduction on salaries (say, up to Rs10 lakh), introducing educational expenses related deduction, removing or at least enhancing the limits on deduction vis-à-vis payments towards personal loan for residential purposes, among others shall bring in much required relief at an individual level and would also encourage wider compliance. Taxing rich farmers has been a political landmine, but on the economic front, the Government would one day be required to press this button. The trend of reducing tax incentives on social security investments also should be reversed.

Pharmaceutical Industry
It is undisputed that India is lagging behind in the R&D sector, compared to global benchmarks. Hence, it is imperative that a favourable policy framework is put in place to ensure that the Indian pharmaceutical companies are encouraged to become more research driven. Providing profit-linked tax holidays to units engaged in Research and Development and also to those who do Contract R&D for other entities will also help. Creating a R&D zone type concept could also be considered.

Real Estate & IT/ITeS Industry
Withdrawal of MAT for SEZ Developers and exemption from Dividend Distribution Tax (DDT) should be a positive step. Similarly for IT/ITeS, the sunset on Tax Holiday of STP units has been discouraging and levy of MAT on SEZ units have further diluted the Tax Holiday benefits. It is desirable that MAT is done away with for SEZ units. In any case, MAT rates should be reduced to around 10%. The IT & ITeS Industry is also plagued with various controversies, such as withholding on international lease line payments, software payments, etc. It is important that the intended tax position is codified under the Income-tax Act to provide clarity to taxpayers.

Infrastructure
Infrastructure projects have long gestation period and hence require fiscal stimulus, especially in the form of tax benefits. However, most of the tax holidays have been phased out in the last couple of years. There is a strong case of re-invigorating the tax holiday framework for the wider Infrastructure sector, alongwith removal / reduction in MAT. We all are keenly awaiting the Budget proposals. We hope that the Budget is progressive and brings a lot to cheer in these challenging times. (Author is a Director in KPMG and focuses on Gujarat Tax Practice) - Vishal Gada