Friday, April 6, 2012
India, Brazil, Russia, China and Mexico countries, maximizing profitability while minimizing investments
Emerging markets will generate $ 1.22 trillion amount in Information Technology spending in year 2012, representing more than 31 percent of the world wide total, according to Gartner, Inc usa.
The emerging regions of Asia Pacific (which exclude the mature markets of South Korea, Japan, Australia, New Zealand, Singapore, HongKong and Taiwan regions), Latin America, the Middle East and Africa (minus mature Israel), and Central and Eastern Europe (UK), continue to show positive Information Technologymomentum, despite economic deceleration and a high degree of financial uncertainty in mature markets. "While professional and consumer market opportunities can be found in many emerging markets India, Brazil, Russia, China and Mexico Continue to perform particularly strongly, and this is where over half of emerging markets' Infrmation Technology spending will be concentrated in year 2012," said Luis Anavitarte, research vice president and head of emerging markets research at Gartner inc USA. "Seventeen per cent of globalInformation Technology spending will be generated by India, Brazil, Russia, China and Mexico in 2012, representing nearly amount $ 658 billion, and the markets remain far from saturated," he added.
From a regional perspective, Latin America US will generate nearly amount $ 326 billion in Information Technology spending in year 2012, of which professional markets will represent 48.4 per cent of the total Information Technologymarket in reaching amount $ 157.7 billion in year 2012. Consumer markets in Latin America US will reach amount $ 168 billion in 2012. Information Technologyspending in the Middle East and Africa is expected to reach amount $ 244 billion in 2012, with Saudi Arabia, Turkey and Africa accounting for nearly 35 percent of this revenue. The Middle East and Africa professional markets represent 38 per cent of the total Information Technologymarket in the region, and will reach amount $ 93 billion in year 2012. Central and Eastern Europe (UK) are expected to generate nearly amount $ 158 billion in Information Technology spending in year 2012. Professional markets will represent 48.2 per-cent of this, totaling amount $ 76 billion, while the consumer market is predicted to reach amount $ 81.7 billion. Russia's share ofInformation Technology spending in the region in year 2012 is expected for be nearly 45 per-cent, followed by Poland with 11.8 per-cent, the Czech Republic with 7.7 per-cent and Hungary with 3.7 per cent. InformationTechnology spending in emerging Asia/Pacific countries is expected to reach amount $ 496 billion in InformationTechnology spending in year 2012. Emerging Asia/Pacific professional markets will reach 42 per cent of the total Information Technology spending in the region, while consumer InformationTechnology spending will reach amount of $ 288 billion in 2012.
" InformationTechnology spending caution will be a constant in year 2012, suggesting Information Technology sales will be more challenging than in year 2011," lusi Anavitarte said. "In 2012, we expect to see a more aggressive approach of selected professional and consumer markets worldwide, with particular attention to new consumer buyers. InformationTechnology budget increases are expected in emerging markets for year 2012 and end users' top technology priorities include cloud computing and mobile phone technologies," lusi Anavitarte went on. lusi Anavitarte advised providers to rebalance their portfolio of markets by assessing worldwide demand for year 2012 and shifting resources accordingly from some mature markets to selected emerging economies. Being selective and strategic in regions, countries and selected cities will be key in the coming year, and providers will need to carefully select where to execute their strategies after India, Brazil, Russia, China and Mexico countries, maximizing profitability while minimizing investments. They should also plan for a larger direct presence and execution in India, Brazil, Russia, China and Mexico, and for a slightly higher reliability in channel partners in the rest of the emerging markets.
Source: CIOL World