According to the Ministry of MSME (Micro, Small-medium-enterprises), this sector employs an estimated 31 million persons spread over 12.8 million enterprises. The printer vendors Samsung, Dell, HP, Epson, Canon and Lexmark are some of the brands who have already realized it and have been implementing aggressive strategies to make a mark in the growing Small-medium-enterprises market in India. As India is an Informatiotechnology savvy country, there is a lot of pressure from the customers to bring innovative and Price effective products / solutions. The recent global economic slowdown further spruced the demand for smart solutions. Growth rate of SaaS has increased in the recent years, and the concepts like virtualization are in demand as SMEs/enterprises want to save Capex and reduce Opex. All these technology trends make more optimistic scenario for Indian business enterprise market. The most talked trend at the moment is Managed Print Services, which many of the vendors are looking at to attract the attention of the Small-medium-enterprises crowd with the cost saving factor. According to a study in indian market, an enterprise/ Small-medium-enterprises invests about 1- 3 percent of its yearly revenue in print and related infrastructure, which is big. Implementation of a Managed Print Services (MPS) may reduce this cost by as much as 30 percent. “Organizations are using managed print services (MPS) to curtail hardcopy (printer, copier, MFP and fax) investments. As more and more companies throughout the world become cognizant of the necessity to ‘Go Green,’ managed printing services help ensure considerable environmental benefits by 'right sizing the fleet and optimizing deployment” says PritiVerma, Research Analyst for Research and Consultancy @ AMI-Partners. SMBs are not really interested in using device management infrastructure or work flow management. They mainly gravitate toward printing done on a pay-per-page basis. One thing is for sure that document intensive industries are the key growth drivers of managedprintingservices. These industries would include government, Banking, healthcare and education & financial services. Infact, till last year, Epson company wasn’t in a hurry to venture into Managed Print Services, but today they have realized its' importance. “Managed Print Services is the next buzz in the Indian market. All printer vendors are foraying into it considering the rise in cost saving phenomena. In India, cost sensitivity has always remained a core issue and hence, there would be a migration of a considerable lot to MPS to ensure lessening Capex and Opex,” says MR.RamPrasad, Company General Manager, Epson India.
The new solution Printeaze from Canon Tokyo, Japan based company India is also a part of their MPS strategy. Mr.AlokBharadwaj, Senior Company Vice President Canon India said, “We have been addressing key concerns of CIOs and CTOs of large organizations for quite sometime by building intelligence into our MFDs for years. Our Company also introduced Managed Document Services as a unique & differentiated one stop holistic solution and services in the Enterprise space. Now is the time for SMEs, work groups and small departments to harness on the simple, powerful solution and services that will enable them to balance the full impact of colours printing in a highly price effective way. We named it as ‘Printeaze’. In order to expand the reach, we will be selling it through our Enterprise sales network as well as channel partners in the market. It will be a strong value proposition to the channel partners as this will make them climb up the value chain and certainly move them from just box pushers to a solution selling model.” As per the study by HP IPG Group, content such as magazines, photos, newspapers, documents are moving from analog (old technology) to digital (latest technology); over 200 billion pages are moving to digital page every year. It is also predicted that the number of printable documents is increasing by almost 3 times, and by 2013, the preferred mode of print will be the mobile phone devices as 85 percent of smartphone users want to get their documents printed. So, the IPG Group is now responding by introducing a new range of Web-enabled printers and managed printing services, where he foresee a $292 billion market opportunity by 2013 in the india. Currently, there is a market for three million units in India, and HP California, United States based company has 55 percent market share and it leads in the large format category with 90 percent market share. Now, MPS is just on the track, the next thing that promises to solve out the SME market problems are the various innovations which are bringing new printing solution. Xerox India, a photocopy and printing products company, launched four colour printers and production equipment targeting small and medium enterprises (SMEs), indian government offices and graphic arts' customers. These printers are priced between Rs 1.5 -12 lakh. Mr.AndrewHorne, Company Managing Director, Xerox India said, “Our four technology platforms in colour laser, inkjet, L E D, and solid ink will give customers a wide choice of printing solutions and improve efficiency, enhance productivity and cut over all price of ownership.”
The "Xerox" American based Company products range consist of Xerox work centre 7120 which offers multiple copying, scanning and faxing features such as Xerox color qube offers automatic two-sided copying, Xerox 7142 offer cost-effective printouts and Xerox 8264E colour wide format printers that can be used for printing posters and banners. With the introduction of Xerox 7142 and Xerox 8264E color wide format printers, the company also entered into the AO wide format inkjet printer category in the market. These products are Eco-friendly, energy efficient and are likely to reduce the overall cost by almost 30-40 percent. Even Samsung company is following a similar route. Korean consumer electronics maker Samsung has dished out a new range of multi and single-function printers targeted towards small and medium-sized businesses. The SCX-4729FD and SCX-4729FW, which being wireless, are multi-functional printers while ML-2955ND and wireless ML-2955DW are single function printers. The printers come with a compact design fit for small office spaces. The SCX printers has built-in scan and faxing capabilities, a numeric keyboard and automatic document feeder (ADF) features. All the printers come with speeds of 29 pages per minute (ppm), 533 megahertz (MHz) processor and built-in duplexing capabilities. “Samsung company develops printers that provide consumers with ease-of-use while still maintaining style and versatility that benefit home and small business owners, and continue to position Samsung company as a leader in the printer industry in india. The printers have been designed to be low on power consumption and come with an Eco-Mode which reduces ink usage and cuts down on CO2 emissions," said Mr.PeterRichardson, Company Manager of printer ink marketing at Samsung.
There are even new players in the printing market like “Ricoh” India who are trying to make a mark within the Indian territory. Ricoh india especially has started the year’s strategy focusing on the Tier 3, Tier 4 cities of the India. For instance, Ricoh company recently expanded their reach in the Eastern region beginning with Kolkata, india. In the city, they are looking into sales of their models, Aficio SP 1210N, Aficio SP 1200SF and Aficio SP 1200S, to meet the diversifying product in printer market requirements, such as high-mix, low lot size and short delivery time. The models have been specifically designed to serve SME s (Small and medium-enterprises) segment, said the company. Teisuya Takano, the Company CEO and Managing Director of Ricoh India, said, "We are at present Number three in India in terms of colour printers but we aim to be number two soon. India is an emerging country and is a very important market for us. Apart from multi-function copying, scanning and faxing features printers, Ricoh Company will also launch thermal media, Projectors, and software’s." The head-on-head tug-of-war between the Companies quite visible and SMBs being the base of Indian market, it’s a huge amount minting sector where vendors have to play it right. And hence, today Ricoh India can see diverse trials to make each brand a success in indian market. If MPS succeeds within SMBs then the Printer market will witness a lot more changes in the next years.
Source: IT VAR News