"China and India stand out for their enormous Internet Services related exports- China in goods, India in services." BCG says the numbers still does not capture everything, especially with early Internet users researching online but purchasing offline in the end. Typically in India, this is prevalent when it comes to purchase of technology products including electronic gadgets. "In retail alone, G-20 consumers researched online and then purchased offline more then $1.3trillion in goods in 2010 - the equivalent of 7.8% of consumer spend or more than $900 per connected consumer," the report said. As the ecosystem and user behaviour matures, especially with improvements in infrastructure, credit card usage, and consumer confidence in online payment, such deals are expected to get completed online. Increasing penetration of mobile devices, such as smart mobile phones and tablet computers, is expected to impact online retail and e-commerce web portal development, further blurring the line between online and offline buying, BCG analysts said. In 2010, online retail constituted just 0.9% of India's total retailing done in India and it is expected to grow to 4.5% by 2016. By 2016, the Internet economy in the EU-27 and India will leapfrog into fourth and fifth place, respectively while Japan and the United States will grow more slowly and drop to sixth and seventh place respectively. "India is seeing one of the fastest rates of internet adoption across the globe," said, MR.RajanAnandan, managing director at Google India. "It is up to all of us - users, businesses and the government - to leverage the potential of the Internet to deliver value and wealth."
Source: The Economic Times
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