Sistema Shyam, which offers CDMA services under the MTS brand, added 232,557 users in February in this year, against 143,434 in January. The total Telecom subscriber base of Sistema Shyam, a joint venture between Russia’s Sistema and Shyam Group of india, stood at 15.43 million at the end of February. A company executive from MTS attributed the decline to the regular clean-up of non-active mobile phone users. A telecom Industries expert tracking the sector said of the new players, only Telenor and Sistema had invested huge amounts of money in their Indian telecom service businesses. And, only these two have a significant number of mobile phone subscribers and a presence in many circles. “These operators will continue to add numbers with their aggressive marketing strategy and new tariff plans in india. The Indian market is prepaid-dominant, so users will avail facilities till they can and in future, can shift to another telecom operator though MNP (mobile number portability) or take a new number.” Another telecom sector analyst and director of consultancy company Com First India, Mr.MaheshUppal, echoed the view. “Most new users are probably prepaid users with multiple SIMs. Since voice is a generic or ‘vanilla’ service, they are happy to enjoy the bargains till they can and will revert to other SIMs when they can’t.” Telecom Service Provider Videocon added 348,880 subscribers in February, against 405,846 in January, with a total base of 6.1 million. It also increased its market share marginally to 0.94 per cent from 0.90 per cent in January. Etisalat (Etisalat DB) and Bahrain Telecom (STel) have already announced their plans to exit India after the Supreme Court Of India order. So, their subscriber additions were nil in February.
Source: Business Standard